Evolving your narrative, reaching new audiences, or refreshing how your brand shows up in the market? This template is built for you.
The Repositioning RFP helps you identify an agency that can lead strategic brand transformation—uncovering differentiation, aligning stakeholders, and executing change across every channel. Inside are targeted prompts, smart questions, and a structure that shows how agencies think about repositioning with clarity and impact.
New to The Highwire Strategic RFP Toolkit?
The Repositioning RFP is part of the Highwire Strategic RFP Toolkit: a set of customizable templates designed to align your process with business priorities and outcomes. Unlike traditional RFPs, these are built to surface strategic insight, not boilerplate answers.
Not focused on repositioning? Explore:
- Momentum RFP – when growth and acceleration are the priority
- Reputation RFP – when trust and perception are critical
- Modernization RFP – when operations and AI are the focus
Download The Repositioning RFP Template by filling out the form on this page.
