cybersecurity
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Be Seen, Believed, and Trusted

Cybersecurity has evolved from a back-office concern to a boardroom priority and global issue. You face escalating threats, regulatory scrutiny, AI-driven disruption, and a fragmented media landscape. In this complex environment, trust is your most powerful asset. Highwire helps you build that trust, connecting your innovations to the industry's macro trends.

The Highwire Advantage

Highwire's cybersecurity prowess lies in its deep market understanding, strong media relationships, and compelling storytelling. We establish our clients as reliable cybersecurity leaders, ensuring their narratives connect with key audiences. Our dedicated #HWCyberSquad utilizes extensive industry knowledge to foster credibility, growth, and sustained relevance for organizations of any scale.

Get Customer-Centric, Get Ahead of Your Competition

With AI accelerating across industries and a rapidly growing market driven by escalating cyber threats, competition in the security space is overheating. There's an ever-growing and diverse set of competitors all vying for a share—your share. So, as the demand for advanced security solutions intensifies, you must differentiate your offerings by getting specialized and customer-centric.

Compelling Stories and Powerful Positions

Highwire's #HWCyberSquad delivers unified cybersecurity communication, combining PR, content, social media, influencer, and digital strategies. We craft compelling narratives, align insights with critical trends, enhance credibility through strategic engagement, and provide rapid incident response. Our tailored approach establishes you as a trusted voice in the ever-evolving digital security landscape.

Defining Insights & Messaging, Not Just Media Wins

You’ve got to stand out in a saturated market. To do that, you’ll need incisive market and audience insight that guides clear and credible storytelling—the kind that builds trust and drives tangible business impact. That’s where we come in. Highwire helps clients connect with and become highly relevant to their audiences and establish their authority in the industry.

Real World Impact

Our journey is best illustrated through the success stories of our clients. These narratives demonstrate the power of our approach in action:

Marketing & Strategic Communications

From relaunching your brand to bold campaigns to market-moving opinion leadership, you’re looking to connect insight to execution, at scale. Everything we do is tailored, timely, and designed to meet you where your audience lives. 

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Marketing

We create undeniable marketing campaigns and experiences that intrigue, excite, and stoke desire for your brand, products or services. Always grounded in strategic insight, our work is imaginatively conceived and meticulously executed to captivate audiences and generate demand.

Communications

Today, more than ever, your communications efforts need to be on strategy, on point, and on time. From positioning to your reputation to executive visibility and influence, we'll craft a plan that lifts your brand and deliver it with maximum impact.

Insights & Analytics

We unearth truths, cultural shifts, and industry nuances that drive behavior. Our data intelligence and insight will help you understand what's happening and why it matters.

Strategy

Success doesn't follow a script – it follows strategy. One that covers all the bases but is smart enough to adapt on the move. We create informed, opportunistic strategies that set the stage for industry-changing results.

Creative

Brilliant ideas shape perceptions, influence action, and spark imaginations. So, we've built creative capabilities that elevate brands, businesses, and products above the noise – and your competitors.

in the industry above all

Conferences

RSAC

April 28-May 1

The #HWCyberSquad was on the ground at RSAC, capturing cutting-edge cybersecurity insights straight from the panels, while engaging with clients and industry leaders across Moscone. From unpacking the challenges of Agentic AI and IT threats to tackling ongoing concerns over credential security, our team stayed at the heart of every major conversation shaping the future of cybersecurity. With daily recaps and reports, we ensured our network stayed informed and up-to-date, directly from the RSAC floor.

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Insights

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the highwire

Webinar Recap: AI, Strategy & the Power of Storytelling

To celebrate AAPI Heritage Month, Highwire hosted a special edition of its DIBs Media Perspectives series last week. The discussion brought together leaders from some of the world’s most influential tech companies to share insights on building successful communications strategies amid rapid AI and media transformation.

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the highwire

What RSAC 2025 Revealed About the Cybersecurity Frontlines

Last week, the security world convened at the Moscone Center in San Francisco to unpack what’s trending in cybersecurity. Nearly 50,000 professionals joined together to delve deep into the pressure points impacting the industry today. From regulatory shifts to evolving nation-state threats and the reality of agentic AI, one thing is clear: cybersecurity professionals are facing unprecedented challenges, and the stakes have never been higher.

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Contact

Let’s Talk

If you’re determined to change your market, your industry, or possibly even the world, we might be meant for each other.

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