Our global, integrated communications strategy helped establish Splunk as a thought leader on the emergent issue of Dark Data. Then, a launch keynote in which Splunk’s then-CEO Doug Meritt shared the stage with former President Barack Obama helped secure Splunk’s leadership in the space.

We leveraged that new position and our strong relationships with business, broadcast, tech, and local media, as well as with influencers, to raise Splunk’s brand recognition. Our social media creative closed the circle with narrative-focused content pillars that fueled the biggest online engagement in Splunk’s company history.

Each piece of our strategy came together in what Constellation Research called “one of the most sophisticated launches of the decade.”