b2b
 
technology
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Fortify Your Brand for Tech Leadership

In the hyper-competitive B2B tech space, Highwire arms your brand with confidence and clarity. We cut through the noise of AI-generated content and fragmented media to establish your authority and drive long-term growth. Our strategic, integrated, and analytics-driven approach empowers you to navigate complexity and capitalize on rapid technological advancements.

The Highwire Advantage

When you're fighting for visibility in a market defined by complexity, fierce competition, and extended buying cycles, confidence and clarity are your weapons. We arm you with the data, strategic insight, and creative firepower to craft marketing communications campaigns that connect all touchpoints, reach decision-makers, build trust, and drive long-term brand growth, giving you a potent advantage and the ally you need.

More Competitive and Complex Than Ever

In B2B tech, you're facing the acceleration of AI, heightened security and global compliance, fragmented media, long buying cycles, and buying committees with diverse information needs. Add on a flood of AI-generated noise that makes it harder to be seen and heard. Fear not. We have the deep industry expertise and end-to-end marketing communications capabilities to help you win in an ultra-competitive environment.

Rise Above the Noise

We create impactful multi-channel campaigns that connect with decision-makers, from C-suite executives to developers. Our adaptable, data-driven approach addresses evolving market dynamics and customer needs, ensuring your message reaches the right audience at the right time. By blending creativity with market intelligence, we craft compelling narratives that navigate the fast-paced B2B tech landscape, positioning your experts as authoritative voices on key issues like AI advancements and compliance challenges. 

Relevance, Authority, and Agility Rewarded

Your mission: influence and educate in one the most demanding environments imaginable. So, you’ll want a marketing communications partner with deep B2B tech expertise and the broad capabilities to create data-informed and timely multi-channel marketing communications that resonate with the Board of Directors and developers alike. We blend market intelligence with creativity and precision to ensure you’re rewarded in a market that prizes relevance, agility, and authority.

Real World Impact

Our journey is best illustrated through the success stories of our clients. These narratives demonstrate the power of our approach in action:

Marketing & Strategic Communications

From relaunching your brand to bold campaigns to market-moving opinion leadership, you’re looking to connect insight to execution, at scale. Everything we do is tailored, timely, and designed to meet you where your audience lives. 

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Marketing

We create undeniable marketing campaigns and experiences that intrigue, excite, and stoke desire for your brand, products or services. Always grounded in strategic insight, our work is imaginatively conceived and meticulously executed to captivate audiences and generate demand.

Communications

Today, more than ever, your communications efforts need to be on strategy, on point, and on time. From positioning to your reputation to executive visibility and influence, we'll craft a plan that lifts your brand and deliver it with maximum impact.

Insights & Analytics

We unearth truths, cultural shifts, and industry nuances that drive behavior. Our data intelligence and insight will help you understand what's happening and why it matters.

Strategy

Success doesn't follow a script – it follows strategy. One that covers all the bases but is smart enough to adapt on the move. We create informed, opportunistic strategies that set the stage for industry-changing results.

Creative

Brilliant ideas shape perceptions, influence action, and spark imaginations. So, we've built creative capabilities that elevate brands, businesses, and products above the noise – and your competitors.

in the industry above all

Conference

AWS re:Invent

December 1-5

Tech/SaaS (Enterprise)

At AWS re:Invent, the Highwire FinServe Team is on the ground supporting clients in making a powerful impact amidst the bustling conference scene. This premier gathering for the global cloud computing community features groundbreaking announcements, technical deep dives, and unparalleled networking opportunities. Highwire’s Enterprise team is dedicated to helping clients stand out, leveraging strategic communications expertise to amplify their presence and position them ahead of the competition. Whether co-producing client activations or keeping a pulse on industry trends and competitor moves, Highwire delivers actionable insights that drive long-term success.

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Insights

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the highwire

Webinar Recap: AI, Strategy & the Power of Storytelling

To celebrate AAPI Heritage Month, Highwire hosted a special edition of its DIBs Media Perspectives series last week. The discussion brought together leaders from some of the world’s most influential tech companies to share insights on building successful communications strategies amid rapid AI and media transformation.

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the highwire

What RSAC 2025 Revealed About the Cybersecurity Frontlines

Last week, the security world convened at the Moscone Center in San Francisco to unpack what’s trending in cybersecurity. Nearly 50,000 professionals joined together to delve deep into the pressure points impacting the industry today. From regulatory shifts to evolving nation-state threats and the reality of agentic AI, one thing is clear: cybersecurity professionals are facing unprecedented challenges, and the stakes have never been higher.

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Contact

Let’s Talk

If you’re determined to change your market, your industry, or possibly even the world, we might be meant for each other.

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