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AI Dominance Unleashed

executive visibility
earned media

The AI Landscape Moves at a Lightning-Fast Pace

New advancements arrive almost daily, and numerous voices are constantly vying for mindshare in an increasingly crowded market. We partnered with a top cloud services provider to establish its brand as a leader in generative AI, working tirelessly to help customers leverage this powerful new technology to its fullest potential.

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The Challenge

With so much information surrounding generative AI and its many applications, it can be easy for important details to slip through the cracks. The provider wanted to break through the assumption that generative AI was only for the biggest enterprises on the planet. It wanted the industry to know that customers of all sizes were transitioning to its platform to leverage its robust infrastructure to run their generative AI workloads.
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The Solution

We had to shine a spotlight on the value of the provider’s suite of cloud computing services by showcasing the tangible results actual customers experienced. To do this, we focused on the human angle of the platform’s generative AI capabilities through stories about real-world customer use cases.

We drove feature coverage of the provider’s executives in prestige media outlets like Fortune, Axios, AdAge, WWD, TechCrunch, and Financial Times. These outlets provided an opportunity to tell stories about how the provider’s customers benefited from generative AI powered by its cloud computing platform. 

We also highlighted the massive forward momentum generative AI is currently experiencing, positioning its product applications at the center of this transformation across a number of major industries, including retail, travel and hospitality, automotive, manufacturing, financial services, energy, and telecommunications. The high-impact media coverage that resulted from our strategy elevated the provider as a leader in generative AI workloads.

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The Results

80+

High-impact feature articles in one year

70%

Included stories featuring customers and/or executives

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