Beyond the Stadium: How Adidas’ “Backyard Legends” Rewrites the Rules of World Cup Storytelling
Every four years, the marketing industry braces for a familiar wave of World Cup campaigns. The traditional playbook is well-known: sweeping stadium shots, dramatic orchestral music beds, and hyper-serious athletes performing superhuman feats under stadium lights. But ahead of the 2026 FIFA World Cup, Adidas has officially raised the bar.