Why Does Every Cyber Brand Sound the Same? We're Asking Out Loud in Austin

By Christine Elswick on

Join me and three of the best CMOs in the business at CyberMarketingCon for a candid, unscripted conversation on standing out in a crowded market.

If you’ve walked any cybersecurity show floor over the past few  years, you may have had the same thoughts I did: Didn't I just see that booth? What are they actually trying to say? Why should I care? 👀

AI-native. Platform-first. Zero trust. Swap the logos and most of the messaging still fits. If we’re struggling to tell these brands apart, imagine being a CISO with countless vendors knocking on your (virtual) door and a budget deadline looming. 

I've spent more than two decades in this industry, and I'll say it plainly: cybersecurity marketing has a sameness problem. On Tuesday, November 17, from 4:15 to 5:00 PM CT, I'm taking that problem straight to the stage at #CyberMarketingCon in Austin.

Our session: Signal vs. Noise: The CMO Playbook for Standing Out in Cyber

I’ll be moderating a conversation with three CMOs who have strong opinions and experience to back it up:

  • Deb Wolf, Dataminr, who has watched this cycle play out with e-commerce, then cloud, and now AI

  • Jess Ray, DTEX Systems, who came up through demand gen and knows exactly where her buyers are, and aren’t

  • Don Jeter, CMO at Abnormal AI, whose unorthodox approach gets big results

We’ll dig into why everyone sounds so alike, what happens when every vendor makes the same claims about AI, and what each of them has tried that worked (or didn’t). We want you to walk away with practical approaches you can take back to your own team on Monday morning.

Some of my best conversations happen behind closed doors, in hallways, and over coffee. This panel is our chance to bring one of those intimate talks directly to CyberMarketingCon. 

Huge thanks to the CyberMarketingCon team for the platform, and to Deb, Jess, and Don for being willing to go off script.

If you've ever stared at your own homepage and wondered why it looks like everyone else's, this session is for you. If you're heading to Austin, mark your calendar and come say hi! 

Let's roll!

Register for CyberMarketingCon: https://www.cybermarketingconference.com/ 

#CyberMarketingCon #HWCyberSquad #Cybersecurity

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