In the Media

Rethinking how and where trust is built in a fragmented media landscape 

The channels decision-makers trust have changed, and B2B brands can’t afford to play by the old rules.

As we bid farewell to Asian American and Pacific Islander (AAPI) Heritage Month, I'm proud to share that Highwire is kicking off a powerful new partnership with the Oakland Asian Cultural Center (OACC) — a beacon of culture, community, and connection in the heart of the Bay Area.

Highwire has always evolved alongside our clients — helping them navigate change, define categories, and lead markets. Today, we unveil a new brand identity that reflects who we’ve become and where we're going.

 

“If you don’t give people a reason to invest in something, they’re not going to,” Tech Brew reporter Tricia Crimmins said during an exclusive fireside chat with Highwire’s Amina Walker. Her observation underscores one of the many challenges communications professionals in the climate and green tech industry grapple with: How to stay relevant amidst constantly evolving headwinds.  

To celebrate AAPI Heritage Month, Highwire hosted a special edition of its DIBs Media Perspectives series last week. The discussion brought together leaders from some of the world’s most influential tech companies to share insights on building successful communications strategies amid rapid AI and media transformation.

Last week, the security world convened at the Moscone Center in San Francisco to unpack what’s trending in cybersecurity. Nearly 50,000 professionals joined together to delve deep into the pressure points impacting the industry today. From regulatory shifts to evolving nation-state threats and the reality of agentic AI, one thing is clear: cybersecurity professionals are facing unprecedented challenges, and the stakes have never been higher.

In a conversation, Tom Wentworth, the AI-driven CMO of incident.io, discusses his implementation of AI, how teams can use AI to stand out, and forward-looking predictions for the future of marketing and communications teams during the AI boom. 

I’m grateful to have reconnected with Alex Konrad, former Forbes senior editor and creator of the Midas List Europe and Cloud 100 lists – and honored to be the first comms pro to connect with him in his new venture.

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Adobe, Chief Marketing Officer & EVP, Global Marketing","text":"

As the current Chief Marketing Officer and Executive Vice President, Global Marketing at Adobe, Lara Balazs oversees industry-leading events, campaigns, communications, social media, and best-in-class media operations and marketing insights. She plays a pivotal role in expanding Adobe’s brand impact and engaging its growing user base. Before joining Adobe, she drove the evolution of Intuit’s brand, expanding its marketing strategy as the company grew its product portfolio, ultimately creating a unifying name for the parent of QuickBooks, TurboTax, MailChimp, and more. She has been named to Forbes’ World’s Most Influential CMOs, Forbes’ Entrepreneurial CMO 50, and received AdWeek’s CMO Vanguard Award.

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The Coca-Cola Company, CEO, EVP and Global Chief Communications, Sustainability & Strategic Partnerships Officer","text":"

For years, the conversation about AI has centered on its future worth. It was positioned as something to look forward to or prepare for. Something to be excited about or fear.

4 Key Takeaways From the Young, Gifted, and Black (History): The Gen Z Takeover Panel 

Highwire PR and the National Millennial and Gen Z (NMGZ) community were excited to join forces in the mission to amplify the voices of Black Gen Z’ers — passionate advocates for integrity-driven, human-centered workplaces and visionary leaders who are creating their own platforms and community spaces to bring inclusion to life. 

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Samsung Electronics, Chief Marketing Officer, Service Business and Samsung Ads","text":"

After nearly ten years in various positions across Samsung Ads, Cathy’s pioneering work has helped propel the organization from a newcomer into a leader in the Advanced TV sector. Beyond being synonymous with Samsung Ads’ success, Cathy’s track record of developing global brands sets her apart.

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Disney, Director, Advanced Analytics and Data Solutions","text":"

Last year, I wrote about the shifting dynamics of the media landscape. One of the headwinds I saw coming was more and more reporters leaving traditional media outlets to start Substacks to pursue the topics that interest them most and be their own bosses.

Insights from Highwire's Energy and Sustainability Roundtable

The energy and sustainability landscape is evolving faster than ever, and 2025 promises to be a year of profound shifts and challenges. That was the consensus among top energy and climate reporters who gathered for a recent roundtable discussion hosted by Highwire’s Energy and Sustainability Practice. Featuring Laila Kearney from Reuters, Maeve Allsup from Latitude Media, and Katie Brigham from Heatmap, and moderated by Melinda Briana Epler, the conversation explored the state of energy technology, the future of the grid, and the political and market forces shaping the energy transition.

Looking at past trends to analyze what comes next

We are thrilled to announce that Highwire has been awarded the coveted title of Digital Agency of the Year in the 2023 SABRE Awards from PRovoke Media.

The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is hosting a series of virtual panels titled “On The Record: Cyber Edition” featuring a lineup of executives from top clients to highlight some of the key topics we’ll see at this year’s virtual Black Hat.