In the Media

Over the past month and a half, Highwire’s cybersecurity practice has been focused on planning for one of the industry’s most pivotal annual events: Black Hat USA. This year, #HWCyberSquad members from across the country landed in Las Vegas to connect with the top security professionals in the biz, as well as learn more about what is top of mind for those on the front lines of our nation’s cyber defenses. 

Black Hat was back this year, and bigger than ever! The #HWCybersquad spent a week in Vegas supporting clients, attending sessions, meeting reporters, and taking in “Hacker Summer Camp.” Here’s what we learned: 

Following the RSA Conference, the cybersecurity community is now looking forward to Black Hat USA 2023, scheduled from August 5-10 in Las Vegas. In its 26th year, the event has become the go-to for unveiling the latest in cutting-edge cyber research, developments and trends, and promises a deep dive into emerging threats, critical vulnerabilities and advanced defense tactics. 

In PR, we talk a lot about the “death of things” (DoT, I should probably trademark that). Email is dead! Press releases are dead! Fill in the blank legacy technology – DEAD. I’m getting a bit morbid here, but despite all of these changes in the way we do PR, there’s one thing that will never die: the trade show.

I’d be willing to guess every PR professional has been asked by a client, “Does this announcement call for a press release or a blog post?” It seems like a simple question, but there’s actually several factors to consider in determining which content will best support the goals of the announcement. Taking a step back to compare the two can reveal some under-appreciated benefits of both.   

The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is hosting a series of virtual panels titled “On The Record: Cyber Edition” featuring a lineup of executives from top clients to highlight some of the key topics we’ll see at this year’s virtual Black Hat.

The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is hosting a series of virtual panels titled “On The Record: Cyber Edition” featuring a lineup of executives from top clients to highlight some of the key topics we’ll see at this year’s virtual Black Hat.

Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but maybe not the swarm of grasshoppers that took over Vegas last year). With companies no longer able to tap into the in-person networking opportunities with potential customers and media, the need to get creative to engage with your core audience has never been more important.