In the Media

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Adobe, Chief Marketing Officer & EVP, Global Marketing","text":"

As the current Chief Marketing Officer and Executive Vice President, Global Marketing at Adobe, Lara Balazs oversees industry-leading events, campaigns, communications, social media, and best-in-class media operations and marketing insights. She plays a pivotal role in expanding Adobe’s brand impact and engaging its growing user base. Before joining Adobe, she drove the evolution of Intuit’s brand, expanding its marketing strategy as the company grew its product portfolio, ultimately creating a unifying name for the parent of QuickBooks, TurboTax, MailChimp, and more. She has been named to Forbes’ World’s Most Influential CMOs, Forbes’ Entrepreneurial CMO 50, and received AdWeek’s CMO Vanguard Award.

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The Coca-Cola Company, CEO, EVP and Global Chief Communications, Sustainability & Strategic Partnerships Officer","text":"

With almost 11,500+ attendees from 3,000+ companies and a long list of influential press, Money20/20 is the ideal place for your fintech or financial services organization to make a splash.

The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and innovation. This year’s festival was no exception, catalyzing key industry conversations for the rest of 2024.

Since the launch of ChatGPT a year ago, A.I. has transformed the banking industry and will continue to do so in 2024. The technology radically altered the way employees do their jobs and allowed them to rethink age-old industry challenges.

Earnings. Whether the company misses, meets or beats expectations, communications shape how analysts and media report on your numbers. You can generate excitement, proactively answer questions and instill investor confidence with a compelling earnings release narrative and smart media strategy. It’s especially important to hit the mark during times of economic uncertainty. Here’s how to make your earnings release resonate.