In the Media

AI may dominate business conversations worldwide, but it didn’t dominate panels or news coverage at Climate Week, the largest gathering of companies and people tackling the climate crisis, or RE+, the solar industry’s largest trade show. AI was barely mentioned at either event.

Last week, members from Highwire’s cybersecurity practice touched down in D.C. On their agenda: attending both the Aspen Cyber Summit and POLITICO’s AI and Tech Summit to hear firsthand what government and private officials are focused on regarding the future of our national security and the cybersecurity risks around AI. 

With almost 11,500+ attendees from 3,000+ companies and a long list of influential press, Money20/20 is the ideal place for your fintech or financial services organization to make a splash.

Over the past month and a half, Highwire’s cybersecurity practice has been focused on planning for one of the industry’s most pivotal annual events: Black Hat USA. This year, #HWCyberSquad members from across the country landed in Las Vegas to connect with the top security professionals in the biz, as well as learn more about what is top of mind for those on the front lines of our nation’s cyber defenses. 

Today’s media landscape is shifting rapidly. As PR professionals engaging with the media every day, it’s crucial to continue to tap in with reporters to get a sense of how they are perceiving the latest news, trends driving their headlines and the latest discussions taking place in editorial rooms. To make sure that we, as PR professionals, are pitching stories that hit the mark for readers, I chatted with Eoin Higgins, IT Reporter at IT Brew to learn more about what he's most interested in, and what IT Brew readers are looking for. Eoin’s work focuses on cybersecurity, IT jobs, and government tech. Eoin has been a professional writer for over eight years—a career he stumbled into after answering an ad at a local paper in the Berkshires of western Massachusetts. Eoin’s work has appeared in many outlets globally, including the New York Times, the Washington Post, the Intercept, the New Statesman, the Appeal, and many others.

Hacking fish tanks, toilets, and ATMs is par for the course at Black Hat. One of the biggest cybersecurity events of the year, Black Hat is known as a research-driven event, where the top white hat hackers of the world bring their latest findings and share their learnings with cybersecurity professionals across the globe. 

This past June, along with my colleague Haley White, I had the opportunity to attend Splunk’s .conf24 user conference in Las Vegas. This year’s conference agenda spotlighted product announcements, media panels, and so much more for the thousands of developers, security professionals and engineers who attended. It also offered us an opportunity to meet with clients and reporters from all over the world.