In the Media

financial services

Financial Services Trends from the VC POV

By Ali Balicki on February 13, 2025

What Comms Pros Should Watch Out for in 2025

2025 is shaping up to be a complex and rapidly evolving landscape for the financial services industry. We recently spoke with Venture Capital Journal reporter, David Bogoslaw to get his insight on what trends will take the spotlight this year. With uncertainty in deal activity, ongoing emphasis on financial infrastructure investment, and shifts in AI approach and policy, staying abreast of these trends will be crucial for building effective communication strategies. 

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financial services

Highwire's ones to watch: recognizing women in adtech

By Tricia Dawal on March 8, 2024

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iSpot, Regional Director, Brand Partnerships","text":"

Afia has 15 plus years of experience in various leadership roles in the advertising space, primarily in customer success and partner management. She has developed new channels, advanced partnerships, and successfully collaborated with cross-functional teams to deliver strategic outcomes.

","cta":{"button_text":"LinkedIn","cta_style":"none","cta_type":"btn","link":"https://www.linkedin.com/in/afiasheikh","modal_target":"demo"},"text_color":"auto","background_color":"none","image":{"alt":"Afia Sheikh.jpg","height":300,"loading":"lazy","max_height":300,"max_width":300,"size_type":"auto_custom_max","src":"https://8855469.fs1.hubspotusercontent-na1.net/hubfs/8855469/Afia%20Sheikh.jpg.png","width":300}},{"background_custom":{"color":"#ffffff","css":"#ffffff","hex":"#ffffff","opacity":100,"rgb":"rgb(255, 255, 255)","rgba":"rgba(255, 255, 255, 1)"},"card_anchor":"","background_option":"color","card_title":"Aubriana Lopez
Samsung Ads, Head of Data Strategy, Global Product Marketing","text":"
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financial services

Fintech trendscape and 2024 predictions

By Kim Paone on February 7, 2024

Financial Services Trend Blog banner

2024 is poised to be a transformative year for the Financial Services industry. It will demand innovative communication strategies and require public relations professionals to stay informed and nimble. In this blog, we’re outlining three trends savvy financial services communicators need to know to drive effective media strategies. 

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social media , influencer marketing , financial services

Influencer series: Top financial services influencers to watch

By Allie MacPherson on December 27, 2023

The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from security and privacy to heightened consumer expectations. As business and go-to-market strategies shift, it’s up to marketers and communicators to navigate educating audiences, driving awareness and ultimately fueling engagement and conversion.  

To overcome these challenges and reach audiences effectively, financial services brands can leverage influencers to help tell their story. Influencers bring trust, credibility and reach to the table in ways that brands often aren’t able to achieve on their own. More than half of Gen Z and Millennial populations alone “intentionally seek out financial advice online or through social media.” Influencers can educate and raise awareness about emerging technologies, provide social proof and engage directly on a human level with their audience. 

While there are many prominent finance influencers, the standouts offer valuable insights, unique perspectives and practical advice. Below we'll introduce you to a selection of finance influencers and highlight a few ways you can incorporate influencers into your communications strategy. Whether your brand targets young consumers or CFOs, leveraging influencers can help you reach highly targeted and niche audiences to drive business impact.

Want to learn more about how Highwire PR can elevate your digital strategy through our integrated services, including influencer marketing? Contact us today — we'd love to chat about your brand and influencer marketing opportunities! 

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financial services

Money 20/20 highlights a transforming industry: 4 trends to watch

By Tricia Dawal on November 2, 2023

Money 2020

This year, the Money 20/20 agenda stemmed from the current regulatory and economic reckoning taking place in the industry. From impending CFPB decisions and regional bank uncertainty to increased scrutiny on consumer data privacy, and of course AI, the organizers sought to highlight an industry rebuilding trust through resilience. 

Friend of Highwire and comms pro Christine Kim said conversations on the ground centered around regulation and compliance, as well as real-time payments and pay by bank. The topics covered offered a past, present and future of the financial industry. Here are the key trends we’re monitoring:

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financial services

Highwire's ones to watch: recognizing women in banking

By Kate Adorno on August 30, 2023

Hero Image_Women in Banking

At Highwire, our Financial Services practice keeps a close eye on the people and organizations that are changing the industry. We’re kicking off a brand new quarterly “Ones to Watch '' series that recognizes these leading luminaries and rising stars.

As a women-led agency, we wanted to kick off the series with a focus on women in banking – a space where a significant gender gap remains, particularly at the executive level. According to McKinsey, women make up 53% of the entry-level banking workforce, but less than one-third at the SVP and C-suite levels. 

At the same time, women have made significant strides to create change and bring up other women leaders around them. In fact, if you look back about 10 years ago, only one in five executive banking roles were held by women. That means we’ve seen more than 60% growth in female executive leadership in the last decade alone.

Where we’ve also seen recent progress are the programs that banks have created to help the women they serve. There are many instances of programs to help provide access to capital, mentorship and advice for women-owned businesses. And, almost every major bank has created initiatives to help women become more confident in their abilities to manage their financial life. Many of these programs are created and led by women leaders at the banks on our "Ones to Watch" list.

To recognize some of the incredible women blazing new trails across all banking divisions – from corporate and commercial banking to diversity, equity and inclusion programs – to set a new standard for gender equity, here is our “Ones to Watch: Women in Banking” list.




Titi Cole Titi Cole

CEO of Legacy Franchises
Citi

Titi has worn multiple different hats in her tenure at Citigroup and is now the most senior African American woman at Citigroup, a testament to all she has accomplished. She established the DEI Council and helped launch DEI and inclusive hiring training goals for 10,000 managers. (source)

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Barbara Cottrell

Barbara R. Cottrell
Managing Director of Corporate Compliance
First National Bank, a subsidiary of F.N.B. Corporation

With more than 27 years of experience in financial services, Barbara has held roles in consumer compliance, change management, marketing, operations, technology and commercial banking. (source)

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Kristy Fercho

Kristy Fercho
Senior Executive Vice President
Head of Diverse Segments, Representation and Inclusion & Head of Home Lending
Wells Fargo & Company

Kristy was named chair of the mortgage banker's main trade group, the first Black woman to do so in Wells Fargo’s 109-year history. She also focused on building a diverse and inclusive team throughout 2021. Today, 73% of Fercho's direct reports are from diverse backgrounds. (source)

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Vachon Harper-Young

Vachon Harper-Young
Head, BMO for Zero Barriers to Business
BMO Harris Bank

Vachon leads BMO's Zero Barriers to Business program, which is focused on removing systemic barriers that have prevented Black and Latinx business owners from achieving success. The program focuses on empowering these communities to thrive.

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Felicia La Forgia

 

Felicia La Forgia
Head of Corporate Banking
U.S. Bank

Felicia is executive vice president and head of Corporate Banking at U.S. Bank, where she leads client activity in all industry, geographic, and government sectors. She is a champion of employee advancement, focusing on the promotion of women in banking and the development of junior talent, and has been recognized by American Banker as part of the U.S. Bank Most Powerful Women in Banking team. (source)

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Marianne Lake

 

Marianne Lake
Co-CEO of Consumer & Community Banking
JPMorgan Chase & Co.

Marianne Lake is Co-CEO of Consumer & Community Banking (CCB) and a member of the JPMorgan Chase Operating Committee. She is jointly responsible for all of CCB, a business that serves 78 million consumers and more than five million small businesses in the United States. (source)

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Karla Maloof

 

Karla Maloof
Head of FIG Americas
Barclays

Karla joined Barclays in 2011 after holding numerous leadership roles for global organizations and recently became Co-Chair of Win Americas. Karla’s own experience as a woman in financial services has informed her passion for change and advancing women in leadership – and inspired her to mentor others. (source)

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Kim Moore-Wright

 

Kimberly Moore-Wright
Chief Teammate Officer, Head of Enterprise Diversity
Truist Financial Corporation

In 2021, Kimberly was able to increase the number of ethnically diverse senior leaders by 16%. She played a central role as a company communicator and policymaker during the pandemic. She oversaw the company's "Together Safely" program where Truist worked with health and safety experts to inform employees on return-to-work policies and safety protocols. (source)

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Diane Morais

 

Diane Morais
President, Consumer & Commercial Banking
Ally Bank

Last year, Diane permanently canceled both overdraft and mortgage origination fees for Ally Financial last year, always thinking of ways she can put customers first. She has 2,127 direct and indirect reports. Fifty-seven percent of these people are female; 52% are people of color. (source)

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Christine Morris

 

Christine Morris
Senior Executive Vice President, Transformation, Enablement and Customer Experience
TD Bank

As Enterprise Chair of Women at TD – the Bank's area of focus which aims to empower leadership and inspire change for women across the organization – Christine is an advocate for the support, resources and evolution that women colleagues at TD want to see. (source)

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Stephane Novosel

 

Stephanie Novosel
Executive, Vice President, Head of Commercial Banking
PNC

Stephanie oversaw PNC’s completion of the acquisition of BBVA's American banking business in June of 2021. She successfully navigated and motivated her team internally to help them not only survive, but thrive amid the great recession. (source)

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Sandy Pierce

 

Sandra Pierce
Senior Executive Vice President, Private Client Group & Regional Banking Director and Chair of Michigan
Huntington

Under Sandra’s leadership, private banking, vehicle finance and insurance delivered their best performance yet in 2021, bringing in revenue of more than $850 million and pretax, pre-provision income of $600 million. She helped transform how Huntington Bank delivers advisory services. (source)

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Wendy Stewart

 

Wendy Stewart
President, Global Commercial Banking
Bank of America

Wendy helps middle-market companies in the United States with revenues of US$50 million to US$2 billion across all major industries, the not-for-profit sector and educational institutions prepare for a net zero economy on carbon emissions. In addition to offering forward-looking solutions, Wendy fosters ‘Responsible Growth’ – an ethos guiding each of the bank’s divisions. (source)

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Alicia Stone

 

Alicia Stone
Senior Vice President
Key Bank

Alicia leads a team of over 60 IT leaders and has helped revolutionize the digitization process at Key Bank. As a female leader in finance, she has carried forward change despite having only worked in the industry since 2016. (source)

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Yvette Vargas

 

Yvette Vargas
Head of Development
Citizens

Yvette has described herself as being someone who can create something out of nothing and can operate without structure. Each day at Citizens she champions both herself and the careers of her female colleagues forward. (source)

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Have questions about how Highwire PR can help support financial services?

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