In the Media

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Samsung Electronics, Chief Marketing Officer, Service Business and Samsung Ads","text":"

After nearly ten years in various positions across Samsung Ads, Cathy’s pioneering work has helped propel the organization from a newcomer into a leader in the Advanced TV sector. Beyond being synonymous with Samsung Ads’ success, Cathy’s track record of developing global brands sets her apart.

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Disney, Director, Advanced Analytics and Data Solutions","text":"

The commerce landscape is rapidly evolving, introducing new challenges and opportunities for brands seeking to connect with consumers. To gain a deeper understanding of these shifts, we spoke with Sarah Marzano, Principal Analyst at EMARKETER, who shared her perspective on the key trends shaping the industry. Here’s what industry leaders need to know to navigate this dynamic space effectively:

As the IPO market seems to be thawing for tech companies, it’s time for communications leaders to dust off their strategies for pre- and post-public offering. We recently spoke with tech communications leaders who have been through the IPO process for a panel conversation on best practices and lessons learned from their experiences, hosted by Axios senior business reporter Hope King. 

Every year thousands of brands, retailers, startups and reporters in the ecommerce, marketing, and innovations industries convene in Las Vegas, NV for Shoptalk to discuss the evolving retail ecosystem and innovative solutions for addressing key challenges. 

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iSpot, Regional Director, Brand Partnerships","text":"

Afia has 15 plus years of experience in various leadership roles in the advertising space, primarily in customer success and partner management. She has developed new channels, advanced partnerships, and successfully collaborated with cross-functional teams to deliver strategic outcomes.

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Samsung Ads, Head of Data Strategy, Global Product Marketing","text":"

In almost a month, leading retailers, brands, analysts, reporters, investors and more will gather in Las Vegas, Nevada for Shoptalk. As one of the premier events in the retail sector, having a well thought out communications plan is key to making an impact and standing out amongst the noise. 

This year, the Money 20/20 agenda stemmed from the current regulatory and economic reckoning taking place in the industry. From impending CFPB decisions and regional bank uncertainty to increased scrutiny on consumer data privacy, and of course AI, the organizers sought to highlight an industry rebuilding trust through resilience. 

Friend of Highwire and comms pro Christine Kim said conversations on the ground centered around regulation and compliance, as well as real-time payments and pay by bank. The topics covered offered a past, present and future of the financial industry. Here are the key trends we’re monitoring: