In the Media

Highwire has always evolved alongside our clients — helping them navigate change, define categories, and lead markets. Today, we unveil a new brand identity that reflects who we’ve become and where we're going.

With the first half of 2024 nearly behind us, we’re reflecting on the agenda-driving topics at events like JP Morgan, ViVE, and SXSW that we expect will continue to inform dialog during the busy fall event season. Across the board, the intersection of health and technological innovation continues to ignite excitement and uncover new opportunities for leadership - with AI accounting for the lion’s share of conversation. 

This last year was monumental for AI in healthcare. From hands-free charting to detailed and documented patient visits to using AI to identify signs of diseases within retinal scans, how AI is being used in healthcare is extraordinary. 

Definitive Healthcare, a healthcare commercial intelligence company, faced an opportunity to become a strategic media resource and showcase its value within the healthcare industry. 

The JP Morgan Healthcare Conference in San Francisco is a beacon for the latest trends and shifts in the industry and, as always, a hotbed for deals. J&J’s acquisition of Ambrx Biopharma and GSK’s purchase of Ailios Bio were two of many making headlines at the show.