Related Articles
Is the Marketing Funnel Dead?
On Tuesday, June 23rd, Highwire hosted a webinar titled “From Funnel to Ecosystem: How B2B Marketers Win in a Nonlinear World.” The expert panel, including Adam Schwartzman, SVP, Content, Alex Christian, SVP, Insights and Analytics, Bob Gohn, SVP, Integrated Marketing, and Stephanie Marton, SVP, Influencer Marketing, discussed how marketing is evolving amid AI, shifting buyer journeys, and new standards of measurement.
