In the Media

2024 was a turning point for social media. Audiences are more disparate and divided than ever—across ideologies, platforms, and even geography. Where users go, inevitably brands must follow. But when should you make an allowance for these new platforms in your channel strategy? I’d argue, it’s now inescapable. 

From social media strategy to social media content management

Creating your social media strategy

When it comes to social media strategy people take many different approaches. To help our clients we focus on asking the right questions to ensure we can develop a strategy that delivers results. 

With so many options, here are 5 social media content management tools to consider

Social content management should be at the forefront of any social marketer’s mind - the tool or platform you choose impacts the effectiveness of your brand’s social media presence. Social media management tools are software solutions that allow you to manage multiple social media accounts from one place. They do a lot, but are most commonly used to help with content scheduling and publishing, monitoring, engagement and performance tracking.In this blog we will discuss some of the different tools available and how to create and map your social media strategy to the platform that will best support your organization.

I read an Inc.com article headlined: “Influencer Marketing Is Out. Creator Marketing Is In.” This idea — built off of a need for deep trust between brands and creators — was one of the overarching themes surfaced during a discussion I moderated back in December 2023: “Unlocking the Potential: Influencer Marketing Today and Tomorrow.” Our expert panelists Richard Brewer-Hay, Leslie Douglas , Pierre-Loïc Assayag , Ayanna Anderson, MPS, MS and influencer Cy Nyugen all offered authentic and personal perspectives on what’s needed for successful brand-creator partnerships.

Social media is always changing. With new platforms, rules and features cropping up constantly, marketing and PR professionals need to keep up to stay ahead and deliver messages effectively.

Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that roughly 56% of business professionals say their purchase choices are swayed by the social media presence of CEO. Furthermore, of those who follow a company's top executi​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ve online, 66% are more likely to give a brand endorsement. 

Meet the influencers modernizing the diffusion of healthcare information

Health is a key component to overall happiness and fulfillment, but healthcare costs and gaps in medical knowledge present significant barriers. It doesn’t help that the US has the most expensive healthcare system in the world, with spending reaching $4.3 trillion in 2021. Alongside that, a 2019 survey conducted by the Pew Research Center found that only 48% of respondents knew what their medical doctors do. 

Meet the trailblazers shaping the A.I. landscape

The future of digital technology holds immense power that could reshape the world in unforeseen ways. In 2021 alone a massive $1.5 trillion was spent on digital transformation globally and is expected to reach $6.8 trillion by the end of 2023. With the rapid advancements in emerging areas like artificial intelligence (A.I.), machine learning (ML), virtual reality and more – it's clear that we’re entering a new era of the digital age.

The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from security and privacy to heightened consumer expectations. As business and go-to-market strategies shift, it’s up to marketers and communicators to navigate educating audiences, driving awareness and ultimately fueling engagement and conversion.  

To overcome these challenges and reach audiences effectively, financial services brands can leverage influencers to help tell their story. Influencers bring trust, credibility and reach to the table in ways that brands often aren’t able to achieve on their own. More than half of Gen Z and Millennial populations alone “intentionally seek out financial advice online or through social media.” Influencers can educate and raise awareness about emerging technologies, provide social proof and engage directly on a human level with their audience. 

While there are many prominent finance influencers, the standouts offer valuable insights, unique perspectives and practical advice. Below we'll introduce you to a selection of finance influencers and highlight a few ways you can incorporate influencers into your communications strategy. Whether your brand targets young consumers or CFOs, leveraging influencers can help you reach highly targeted and niche audiences to drive business impact.

Want to learn more about how Highwire PR can elevate your digital strategy through our integrated services, including influencer marketing? Contact us today — we'd love to chat about your brand and influencer marketing opportunities! 

Economic uncertainty, geopolitical cyber tensions and the rise of generative AI have only added to the rising complexity that businesses are tackling every day. From large corporations to small startups, no business is immune from cyberattack, and the game is changing. New cyberattacks are hitting headlines daily following a 38% increase in global attacks over the past year— and business leaders are forced to look critically at where their own infrastructure needs the most protection. 

As businesses grapple with uncertainty when it comes to IT budgets, security remains a top priority, with Gartner predicting global spending on security to rise by more than 11% this year. Business leaders are looking for solutions that are going to maximize their budgets and get to the heart of what really needs protecting to keep themselves out of the headlines and keep their customers secure. 

It’s what you say and  how you say it.

CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite effect. These are the posts of communications’ experts nightmares.