In the Media

Finding the human angle and defining success with a tech-forward, product-led philosophy

AI is undoubtedly the hottest tech topic of our current era. Right now, the companies that make generative AI models and the organizations that rely on them are all jockeying for mindshare, attempting to capture the limelight as they position themselves as thought leaders. It all but feels inevitable that AI will transition from tech innovation into table stakes within a matter of years — so how can you command the narrative when developing or implementing AI solutions is no longer a competitive differentiator?

From social media strategy to social media content management

Creating your social media strategy

When it comes to social media strategy people take many different approaches. To help our clients we focus on asking the right questions to ensure we can develop a strategy that delivers results. 

Today’s media landscape is shifting rapidly. As PR professionals engaging with the media every day, it’s crucial to continue to tap in with reporters to get a sense of how they are perceiving the latest news, trends driving their headlines and the latest discussions taking place in editorial rooms. To make sure that we, as PR professionals, are pitching stories that hit the mark for readers, I chatted with Eoin Higgins, IT Reporter at IT Brew to learn more about what he's most interested in, and what IT Brew readers are looking for. Eoin’s work focuses on cybersecurity, IT jobs, and government tech. Eoin has been a professional writer for over eight years—a career he stumbled into after answering an ad at a local paper in the Berkshires of western Massachusetts. Eoin’s work has appeared in many outlets globally, including the New York Times, the Washington Post, the Intercept, the New Statesman, the Appeal, and many others.

Highwire PR explores the right and wrong ways to communicate a reduction in force to employees.

Many tech companies have made significant layoffs recently, including Twitter and Meta. In a shaky economic landscape, with a possible recession lurking in the shadows, the sad truth is that more tech companies will likely need to let go of employees in the coming months.

Image Credit: GeekWire