In the Media

Digital Marketing , Strategic Communications , #executivethoughtleadership

Boosting CEO and leadership visibility & corporate reputation in the digital age

By Allie MacPherson on January 30, 2024

CEOs take note

Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that roughly 56% of business professionals say their purchase choices are swayed by the social media presence of CEO. Furthermore, of those who follow a company's top executi​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ve online, 66% are more likely to give a brand endorsement. 

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