Digital Marketing , Strategic Communications , #executivethoughtleadership
Boosting CEO and leadership visibility & corporate reputation in the digital age
By Allie MacPherson on January 30, 2024
Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that roughly 56% of business professionals say their purchase choices are swayed by the social media presence of CEO. Furthermore, of those who follow a company's top executive online, 66% are more likely to give a brand endorsement.