brands , Digital Marketing , social media , tools
Choosing a social media platform that fits your business needs
By Allie MacPherson on August 5, 2024
With so many options, here are 5 social media content management tools to consider
Social content management should be at the forefront of any social marketer’s mind - the tool or platform you choose impacts the effectiveness of your brand’s social media presence. Social media management tools are software solutions that allow you to manage multiple social media accounts from one place. They do a lot, but are most commonly used to help with content scheduling and publishing, monitoring, engagement and performance tracking.In this blog we will discuss some of the different tools available and how to create and map your social media strategy to the platform that will best support your organization.