Definitive Healthcare’s staffing report doubled its share of voice (SOV) and year-over-year (YoY) coverage results.

Building Brand Awareness through Healthcare Intelligence
When Definitive Healthcare first launched, the medical industry had a problem
In the hyper-competitive B2B tech space, Highwire arms your brand with confidence and clarity. We cut through the noise of AI-generated content and fragmented media to establish your authority and drive long-term growth. Our strategic, integrated, and analytics-driven approach empowers you to navigate complexity and capitalize on rapid technological advancements.
The Challenge


The Solution
To sell a whole industry on healthcare commercial intelligence, Definitive Healthcare had to speak from a position of authority. Highwire set to work helping the company establish itself as a thought leader. Together, we zeroed in on a major problem that healthcare commercial intelligence could help solve: staffing.
Definitive Healthcare produced a comprehensive report on the industry’s ongoing staffing shortage, and Highwire spread the word with strategic, targeted media coverage. The company’s CEO also made himself available for interviews, giving Definitive Healthcare a distinctive face and voice in the press. Thanks to its detailed report and expert opinions, the company earned glowing coverage in publications ranging from Modern Healthcare to The Wall Street Journal.
Today, healthcare commercial intelligence is a well-known practice, and Definitive Healthcare is one of its top providers. Reporters know to consult Definitive Healthcare when it’s time to write a great story, and providers know to consult Definitive Healthcare when it’s time to make impactful, data-driven decisions.
The Impact
Earned 3 national top-tier media placements: CBS News, Forbes, and The Wall Street Journal
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