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Building Brand Awareness through Healthcare Intelligence

executive visibility
earned media

When Definitive Healthcare first launched, the medical industry had a problem

In the hyper-competitive B2B tech space, Highwire arms your brand with confidence and clarity. We cut through the noise of AI-generated content and fragmented media to establish your authority and drive long-term growth. Our strategic, integrated, and analytics-driven approach empowers you to navigate complexity and capitalize on rapid technological advancements.

01

The Challenge

While Definitive Healthcare had a great idea, it didn’t have a great way to spread the word. The company occupied only a small niche in the large, crowded field of healthcare analytics. For healthcare commercial intelligence to make a big impact, Definitive Healthcare would first have to build awareness around its brand. After that, the company would have to demonstrate the value of its new idea, proving that it could transform billions of data points into meaningful answers for both providers and patients.
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02

The Solution

To sell a whole industry on healthcare commercial intelligence, Definitive Healthcare had to speak from a position of authority. Highwire set to work helping the company establish itself as a thought leader. Together, we zeroed in on a major problem that healthcare commercial intelligence could help solve: staffing.

Definitive Healthcare produced a comprehensive report on the industry’s ongoing staffing shortage, and Highwire spread the word with strategic, targeted media coverage. The company’s CEO also made himself available for interviews, giving Definitive Healthcare a distinctive face and voice in the press. Thanks to its detailed report and expert opinions, the company earned glowing coverage in publications ranging from Modern Healthcare to The Wall Street Journal.

Today, healthcare commercial intelligence is a well-known practice, and Definitive Healthcare is one of its top providers. Reporters know to consult Definitive Healthcare when it’s time to write a great story, and providers know to consult Definitive Healthcare when it’s time to make impactful, data-driven decisions.

03

The Impact

2x

Definitive Healthcare’s staffing report doubled its share of voice (SOV) and year-over-year (YoY) coverage results.

3+

Earned 3 national top-tier media placements: CBS News, Forbes, and The Wall Street Journal

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