28cea6fb6d557261bb957a219f1763ef8353de22

Beauty Empire Unleashed

branded content & campaigns
content-driven SEO

Boulevard Deploys Brand Journalism to Connect with Salon & Spa Owners

In the competitive world of SaaS platforms for the beauty and wellness industry, Boulevard co-founders Matt Danna and Sean Stavropoulos took an unconventional approach. They immersed themselves in the day-to-day operations of LA-area salons, working front desk positions to gain first-hand insights into the industry's pain points and inefficiencies. This hands-on experience laid the foundation for Boulevard's innovative platform and informed their content strategy, setting the stage for a remarkable journey in brand journalism.

Boulevard
Boulevard_mobile
01

The Challenge

Build the Boulevard blog as a helpful, relevant, and pragmatic resource for spa and salon owners, managers, and stylists, mirroring the company’s commitment to understanding and serving their customers’ needs.
Boulevard_1
Boulevard_2
02

The Solution

Highwire PR partnered with Boulevard to develop a content strategy focused on:

  • Analyzing and reporting on industry trends
  • Highlighting social justice issues within the beauty and wellness sector
  • Sharing best practices for business owners and beauty professionals
03

The Strategy

Highwire introduced a brand journalism approach, centering on:

  • Embracing journalistic principles in content creation
  • Focusing on timely, relevant topics in the beauty and wellness industry
  • Providing in-depth analysis and practical advice
  • Showcasing Boulevard's values through content on social issues
04

The Impact

Through this strategic partnership, Boulevard successfully transformed its blog into a go-to resource for the beauty and wellness industry. By providing valuable, data-driven content and addressing important industry issues, Boulevard not only grew its readership but also strengthened its brand reputation and connection with its target audience.

  • Established Boulevard as an essential resource for industry news and analysis
  • Built a community of engaged readers within the target audience
  • Positioned Boulevard as a thought leader in the beauty and wellness space
20,000+

unique monthly visitors in less than two years

Contact

Let’s Talk

If you’re determined to change your market, your industry, or possibly even the world, we might be meant for each other.

say hello!

 

lets talk group@2x