Digital at Highwire

Highwire’s digital team consists of expert communicators who leverage a deep understanding of clients’ businesses and markets to develop audience-first integrated campaigns that deliver.

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DIBs Media Perspective

AAPI Leaders in Media and Communications

 

DIBs: Diversity, Inclusion & Belonging at Highwire

To honor AAPI Heritage Month, we hosted a special edition of the DIBs Media Perspectives series featuring leading experts in tech communications. The discussion focused on how innovative brands can differentiate themselves in a competitive market, the growing influence of AI in marketing, and the enduring importance of creativity.

 

Key takeaways

Using AI to improve decision-making: AI can act as a powerful tool to support better decision-making by analyzing vast amounts of data and providing actionable insights. Professionals who learn to collaborate with AI effectively can enhance their problem-solving abilities and drive informed strategies in their fields.

The art of impactful tech storytelling: Effective communication in technology means highlighting its real-world benefits for organizations. Using research and platform-specific data, professionals can create narratives that resonate with audiences and show the tangible value of technological advancements.

A proactive approach to tech integration: Professionals should focus on tasks that need human input while using technology to streamline work. Balancing creativity with tech boosts efficiency and competitiveness in a tech-driven world.

Future-proofing careers in a tech-driven world: To succeed in today’s fast-changing tech world, focus on skills like influencing, creativity, and strategic intuition—abilities technology can't easily replace. Combined with data analytics and new tools, these skills are key to staying relevant as technology transforms jobs.