Benchmarked data analysis
We use comparative research methods across multiple foundation models, comparing results through the funnel across brands, within topics, and via both aided and unaided awareness.
Measuring what matters most
We don't just analyze links and citations, we look at surrounding language, prominence, and emphasis made within AI responsiveness. Afterall, as communicators, we know not all coverage is created equal.
Based in accepted methodologies
Highwire AI Index isn't a black box - it's auditable and transparent, based on an easy to explain method and standard market research techniques. It's part of a suite of approaches we're using to reshape strategy in the age of AI.