Benchmarked data analysis
We use comparative research methods across multiple foundation models, comparing results through the funnel across brands, within topics, and via both aided and unaided awareness.
'Tis the season for ... analytics!
We used the Highwire AI Index to take a sleigh ride through holiday culture, scoring AI's favorite films, family traditions, festive foods, and the occasional questionable cocktail.
Some results are sweet, some are spicy, and some are giving Uncle Ron's story about the good 'ol days energy. Unwrap the data below to see what puts AI on the "nice" list.
The Best Holiday Game
The Best Holiday Movie
The Best Holiday Tradition
The Best Holiday Dish
The Best Holiday Cocktail
The Best Holiday Cookie
The Best Holiday Song
Measuring what matters most
We don't just analyze links and citations, we look at surrounding language, prominence, and emphasis made within AI responsiveness. Afterall, as communicators, we know not all coverage is created equal.
Based in accepted methodologies
The Highwire AI Index is a proprietary, in-house developed tool that's not a black box. It's an auditable, transparent offering based on an easy to explain method that's part of a suite of approaches we're using to reshape strategy in the age of AI.