Innovative platform amplifies Highwire’s expert counsel, turning complexity into competitive advantage
SAN FRANCISCO & NEW YORK – April 16, 2026 – Highwire, a strategic marketing and communications agency at the intersection of innovation and industry, today announced the launch of AcroAI, an agentic AI platform that gives marketing and communications leaders real-time strategic insights to drive measurable business impact securely and at scale.
AcroAI puts agentic AI and real-time collaboration directly into clients' hands for the first time while giving Highwire's expert practitioners the ability to scale with strategic judgment, sector-specific methodologies, and proven workflows that have defined the agency's highest-impact programs. It extends Highwire's existing suite of AI-powered client offerings, including the Highwire AI Index for AEO and GEO and advanced measurement suites.
"We’ve built Highwire’s AI strategy around a core belief that the right combination of human expertise and artificial intelligence transforms teams into indispensable business partners," said Carol Carrubba, President of Innovation at Highwire. "Combining our firm’s talent with AcroAI gives our clients powerful leverage to be the most prepared, most creative strategist in any conversation.”
Built for the full marketing and communications workflow
AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialized agents trained on a firm’s own knowledge, methodologies and brand standards. These agents aggregate intelligence from more than 100 data sources to:
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Monitor competitive and market signals in real time;
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Optimize content for both SEO and generative engine optimization (GEO); and
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Develop and execute multi-channel campaigns with consistent brand voice across every channel where audiences discover, evaluate and act.
The platform's multi-model architecture dynamically selects the best AI model for each specific task, optimizing for both speed and output quality. Integration with existing tools, including SharePoint, Google Drive, HubSpot, Slack, and Microsoft Teams, means teams can deploy AcroAI in their current workflows without disruption.
Enterprise security and compliance at the core
AcroAI carries SOC 2 Type 2 certification and runs on Google Cloud Platform. The platform features single sign-on, full encryption for data in transit and at rest, and a strict data-handling policy that guarantees client data is never used to train public AI models. Teams maintain human oversight across all agents and workflows, giving leadership teams the transparency and control that complex, regulated environments demand.
Powered by practitioners, amplified by algorithms
Unlike generic AI platforms that rely on constant direction, AcroAI agents are trained by seasoned agency professionals, so every output matches organizational standards and brand voice without sacrificing the institutional depth that senior audiences expect.
The platform supports the business impact of marketing communications teams across three dimensions:
- Stronger market differentiation through repeatable narratives that reinforce brand authority over time;
- Productivity gains from automating time-consuming desk research and repetitive tasks; and
- Higher-quality, more consistent deliverables that embed a firm's perspective into every output.
"We built AcroAI because we saw the gap between what AI promises and what marketing and communications teams actually need," said Jason Mayde, Chief Technology Officer at Highwire. "The platform runs on proven agentic architecture with the governance, security, and brand standards that regulated industries require. AI that operates at that level of institutional specificity becomes a competitive advantage for the teams running it."
Available now
AcroAI is available now to current clients. To learn more or schedule a demo, visit teamhighwire.com/AcroAI
About Highwire
Highwire is a strategic marketing and communications agency built to help organizations lead through change by moving faster without losing strategic depth. We bring senior judgment, integrated execution, and AI-driven innovation together so clients can act with confidence—one system across every channel where audiences discover, decide, and act. Working at the intersection of innovation and industry, our insight-led, AI-enabled approach turns innovation into belief and belief into sustained market momentum and measurable business outcomes. Highwire secured a strategic investment from Shamrock Capital in 2022.
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