Coming Soon: The Weight of the Remit: How the Best Teams Are Owning Cybersecurity's Expanding Mandate
New research from Highwire reveals how expanding responsibilities, mounting pressure and disconnected priorities are reshaping the role of marketing and communication.
Cybersecurity marketing and communications leaders are being asked to influence more of the business than ever before — everything from brand and reputation to AI adoption, executive visibility, revenue contribution, and crisis readiness.
As the mandate expands, the way the work gets done has to evolve with it.
Our report explores:
- The Pressure to Stand Out: Why differentiation remains difficult, and what prevents bold brand choices from taking hold.
- The Business Gap Impact: Why teams struggle to connect their work to measurable organizational outcomes.
- The Need for a Unified System: Why brand, reputation, customer proof, executive authority and crisis readiness can no longer operate independently.
Expectations have evolved and the operating model needs to keep up.
The next chapter of cybersecurity marketing and communications leadership will be defined the teams that can work as a single unit when complexity rises. Our report shows what that model looks like and how to build it.
Want early access? Fill out the form on this page to be the first to receive the report in August 2026.
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