Highwire Welcomes The Bliss Group: Building the Modern Agency Innovation Demands

Today, we’re excited to share a major milestone in Highwire’s evolution: Highwire has brought on The Bliss Group, creating the modern agency partner designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands,

Innovation is advancing at an extraordinary pace. Technology continues to reshape how products are built, how services are delivered, and how decisions are made across industries. For leaders, this creates an opportunity to move faster, think bigger, and connect more directly with the audiences that matter most.

At the same time, the expectations placed on organizations have evolved. Stakeholders want to understand not just what a company does, but why it matters and how it creates value in a changing world. That demand for clarity and relevance is not a constraint. It is an opening.

That is the opportunity Highwire and Bliss are stepping into together.

Highwire has always worked at the intersection of innovation and industry, bringing deep sector expertise, modern capabilities, and senior-level judgment to shape reputation, demand, and competitive advantage. Together, Highwire and Bliss offer deep sector expertise, fluency in technology and excellence in corporate strategy for brands at the intersection of industry and innovation.

We offer clients a smarter, faster, and more integrated approach to catalyzing influence to build reputation, demand, and growth. Backed by senior talent, an AI-forward technology stack, and hard-earned industry judgment, Highwire helps market-shaping brands lead with clarity and confidence.

For clients, this moment brings new possibilities. Stronger alignment between strategy and execution. Faster insight into what matters most. Teams that bring both creativity and rigor to the work. And a partner that understands how to move quickly while staying grounded in what drives real results.

Healthcare provides a clear example of what this looks like in practice. Through Highwire Health, we are unifying our healthcare capabilities into a single, integrated platform spanning consumer health, digital health, healthcare delivery, life sciences, and medtech. By bringing together Highwire’s healthcare practice, Bliss’s business of healthcare expertise, and Bliss Bio Health, we are creating a healthcare offering designed for organizations operating at the intersection of technology, regulation, and patient impact, where clarity and credibility unlock progress.

Our combined agency also reflects a broader shift in our industry.

For years, agencies have been organized around channels: PR over here, demand gen over there, content somewhere else, analytics on an island. But buyers don’t experience the world in silos, and neither does the committee that surrounds them. The story a company tells, the trust it earns, the audiences it reaches, and the actions it drives are all connected. When communications, marketing, and digital execution aren’t aligned, complexity multiplies, and impact gets lost.

Modern B2B leaders need a partner designed to solve that problem.

Our work is built for the moments when it matters most: when a company is entering a new category, responding to a high-stakes issue, launching innovation into a skeptical market, or trying to convert attention into commercial momentum. Beyond activity, those moments require strategy, judgment, and teams that can move fast, align stakeholders, and execute with precision – without losing the narrative thread.

That’s why Highwire is designed for this moment, one where companies must communicate with clarity, act with intent, and turn innovation into influence before the market decides for them.

Just as importantly, this is also a story about people.

Highwire is built on the belief that the best work comes from teams who care deeply about the quality of their thinking and the impact of their work. People who choose clarity over noise, influence over volume, and progress over perfect plans that never launch. Bliss shares that belief, along with a culture of performance and deep client partnership.

We’re proud to bring that talent together under one Highwire.

This is an intentional step, and will be most meaningful when it creates meaningful outcomes: stronger client work, clearer stories, more momentum, and measurable progress in the markets that matter.

If you’re a company navigating rapid change and looking for a partner that can connect reputation, demand, and growth – let’s talk. And if you’re the kind of person who wants to design the future of our industry, where strategy and execution live together, where the standard is high, and where influence is measured by outcomes, we’d love to meet you.

Innovation defined clearly and creatively should be impossible to ignore. And now, Highwire is even better built to make that happen.

Read the full announcement: https://www.teamhighwire.com/insights/highwire-welcomes-bliss