Fun Fact
I Used To Have A Side Hustle Making Gourmet Cupcakes For Events, Weddings, And People Who Love Cupcakes. I Have A Firm Policy That Unfilled Cupcakes Are Just Lazy (Though My Perspective On That Has Changed A Bit Since Becoming A Parent!)
Business Strategy
In A World Shaped By AI, Media Disruption, And Constant Change—How Do You Help Clients Stay Ahead?
We help clients stay ahead by grounding emerging technology, especially AI, in the reality of their day-to-day work. This means moving fast without sacrificing depth, creating content that connects and extends across the full user journey in new and creative ways, and staying relevant in categories that constantly evolve. AI can be a powerful accelerator, but it’s only as effective as the people guiding it. We focus on applying it in practical, intentional ways that unlock creativity, increase efficiency, and help marketing teams do more with what they already have. It’s not about chasing shiny tools—it’s about solving real problems and pushing their work and their brand forward.
Industry/Service Expertise
How Does Your Background Shape The Way You Lead In Fast-Evolving Industries?
My career has been built inside complex organizations and alongside clients navigating high-stakes decisions, multiple stakeholders, diverse audience sets with deep needs, and competing priorities—all moving at speed. This foundation has equipped me to find clarity where things are layered and fast-moving. I help clients identify the gaps, spot the opportunities, and move forward with purpose. By connecting the dots across the marketing and communications ecosystem, I help teams focus their efforts and drive outcomes that matter to the business.
Strategic Marcomms
How Do You Guide Clients Through Inflection Points – From Launches To Crisis To Reinvention?
Inflection points come in a variety of shapes, sizes, and contexts for our clients. I always start by defining the reality of the current state through multiple inputs: client input, data, macro trends and industry context, and stakeholder interviews where applicable. Equally important is defining the reality of where we want to be on the other side. Whether it’s a crisis or launch, there’s always a desired future state. With those two pieces in place, we develop the plan forward. At Highwire, we’re uniquely positioned to do this through our team of experts across strategic communications and integrated solutions. We have the ability to pull in all the right experts across industries and marketing and communications to bring together a creative solution and plan. There’s nothing more satisfying than walking this road with our clients from start to finish and seeing them achieve all that they set out to do. There’s such power in moving the hearts and minds of real people, whether we’re shifting perceptions, launching a product, or driving to buy. At the end of the day, it’s all about meaningful results.
Client Results
What's A Campaign Or Client Partnership You’re Especially Proud Of–And What Made It Successful?
I’m especially proud of the client partnerships where we drive results through an integrated approach, looking at their business challenges with a holistic lens for the potential avenues across the marketing and communications ecosystem. In my experience, the strongest partnerships are successful through a combination of curiosity, communication, and consistent, strategic execution.
Our Culture
What’s One Moment At Highwire That Made You Feel Especially Connected To The Team Or Mission?
Throughout my time at Highwire, I’ve seen countless examples of our team coming together to tackle major challenges for our clients. In every instance, each person brought their best thinking, dedication, and creativity, helping our clients achieve their goals in ways that truly set them apart. It’s in these moments that I feel incredibly proud to be part of this team. We’re deeply committed to helping our clients reach their most ambitious goals, not just in marketing communications, but across their entire business and industry.
