Fun Fact
I Was Arrested (Not Convicted) For Jumping A Freight Train.
Business Strategy
How Do You Balance Creativity With Business Strategy In Your Day-To-Day Work?
I focus on connecting client storytelling to the reputation drivers that work hardest for their company or brand. The most powerful creative work emerges when we understand what truly matters to our clients’ business and audiences. This approach ensures every creative decision is anchored in strategic insight that drives measurable business impact.
Industry/Service Expertise
How Does Your Background Shape How You Lead In Fast-Evolving Industries?
A sophisticated marketing strategy reaches audiences on their terms, where they consume information in natural and authentic ways. My approach centers on meeting people where they are—understanding their media consumption habits, their decision-making processes, and the voices they trust. This audience-first mindset enables us to craft communications that breakthrough in an increasingly complex and fragmented media landscape.
Strategic Marcomms
How Do You Build Trust And Clarity In Environments Defined By Noise And Complexity?
In today’s complex media environment, you build trust by demonstrating an ability to interpret and analyze current reality while building simple, measurable solutions that advance your clients’ business goals. Trust comes from consistent delivery on promises and the courage to cut through complexity with clear, authentic communication that drives real outcomes.
Client Results
What's A Campaign Or Client Partnership You're Especially Proud Of–And What Made It Successful?
My team spent a year convincing payroll provider ADP to use their proprietary data as a communications tool. Sixteen years later, the ADP Jobs Report remains CNBC’s longest-standing branded monthly segment. It continues to position ADP as an economic and technology leader, demonstrating the power of transforming business assets into sustained thought leadership platforms that deliver lasting value.
Our Culture
What Does Highwire's Culture Mean To You, And How Does It Shape How You Lead?
Highwire’s culture is about “we,” not “me.” It enables collaboration as the default setting for problem-solving and helps the agency rally around opportunities with shared purpose. This collaborative foundation shapes how I lead by fostering an environment where diverse perspectives drive breakthrough thinking and where every team member feels empowered to contribute to our collective success.
