Fun Fact
I have what is called a "jukebox brain"—involuntary musical intrusion. At least once every day, someone will say something that sends my mind off into a song. Like a musical match game
Business Strategy
How do you balance creativity with business strategy in your day-to-day work?
We tie every effort to a business goal. The strategy has to move the needle, build trust, shift perception, or spark action. No fluff, just focus. This approach ensures creativity is always grounded in strategic insight and business relevance.
Industry/Service Expertise
What sets Highwire apart from traditional PR or marketing agencies?
Our services and expertise are strategic functions. Our guidance influences not just how a company is perceived, but how it competes. It's a business strategy in action, and we help clients use it to lead, compete, and grow. This foundation enables me to navigate complex environments where change happens at lightning speed while maintaining focus on what drives lasting business impact.
Strategic Marcomms
How do you build trust and clarity in environments defined by noise and complexity?
We get clear on who matters, what they need to hear, and how fast they need to hear it. It's about giving clients a steady voice when things are shifting. Strategic communications transforms complexity into clarity and uncertainty into opportunity, ensuring every message connects authentically with the audiences that matter most.
Client Results
How do you ensure Highwire teams stay high-performing and aligned?
I may not be client facing, but I'm client obsessed. My job is to clear roadblocks, connect the dots, and keep teams firing on all cylinders so our client work is sharper, faster, and more strategic. If the work shines, I've done my job well. Success comes from removing friction so teams can focus on delivering breakthrough results that drive measurable business impact.
Our Culture
What does Highwire's culture mean to you, and how does it shape how you lead?
At Highwire, collaboration isn't a buzzword—it's a muscle. We work in cross-functional squads that combine sector expertise. Diversity of thought; no silos, just smart people solving problems together. That mindset makes me a better leader and helps us deliver better work. As Chief of Staff, I see my role as an integrator, making sure teams have what they need to move fast, stay aligned, and grow together. This culture of empowered collaboration shapes how I lead: with curiosity, transparency, harmony, and a bias toward action.
