Fun Fact
Voted 'Most School Spirited' in High School. Grew up to be a world-class hyper woman for my teams, clients, and two sons.
Business Strategy
how do you help clients connect story to outcome–especially in high-stakes moments?
The most effective stories stay grounded in what truly matters to the audience. And by that I mean going beyond the obvious issues and challenges to the human emotions and concerns that surround them. I’ve helped both global and emerging professional services firms navigate market-moving news, regulatory disruption, and rapid innovation. In every case, the stories that resonate most are the ones that answer a deceptively simple question: So what?
Industry/Service Expertise
How does your background shape the way you lead in fast-evolving industries?
I’ve spent almost my whole career in professional services, as both an advisor and a practitioner. The field has long been people-driven: the best idea wins, and relationships are a form of infrastructure. That remains true. Today, firms are also layering on new platforms, products, and AI-powered tools that extend their expertise. But, whether a team is rolling out a fresh technology or proving the need for a multidisciplinary advisory service, success still starts with a compelling insight.
Strategic Marcomms
What’s changed most about how brands need to show up and how do you help them adapt?
The age of monoculture is over. Audiences no longer gather in one place, and neither does influence. While storytelling has been democratized, brands have to work harder to earn attention, find their audiences across more touchpoints, and deliver messages that feel relevant and resonant. We’ve moved from networks to channels to outlets, and now to individuals. That shift demands more bespoke strategies, sharper personalization, and a willingness to show up in new places and new ways.
Client Results
What’s a campaign or client partnership you’re especially proud of–and what made it successful?
One of the partnerships I’m most proud of is a more-than-20-year relationship with a leading professional services firm. Over time, we’ve delivered outsized media and lead generation outcomes, but importantly, we’ve also partnered through economic cycles, new go-to-market strategies, leadership transitions, and expanded capabilities. At every inflection point, we’ve adapted our team, thinking, and approach to meet the moment. We treat every planning session as if we’re pitching the business for the first time—bringing fresh ideas, data, and emerging trends to help clients stay ahead of what matters to their business and their audience.
Our Culture
What Does Highwire's Culture Mean To You, And How Does It Shape How You Lead?
Highwire’s culture closely aligns with how I’ve led throughout my career. I believe great work starts with being both smart and kind, where care for clients and colleagues is part of the job requirement, not a bonus. I’m also a long-time practitioner of Kim Scott’s Radical Candor, which I think is an incredible social contract and commitment in the workplace to delivering feedback that builds people up, sharpens performance, and helps teams reach their full potential. When trust is strong and standards are high, teams celebrate one another’s success vs. compete for it.
