Fun Fact
Worked in baseball for over 10 years, ran a media company, scouted amateur talent, and was a member of the BBWAA
Business Strategy
How do you balance creativity with business strategy in your day-to-day work?
As CFO, my role centers on strategic thinking that goes far beyond spreadsheets and compliance. While people often think finance is purely numbers-driven, there's significant creativity required when navigating growth and transformation. Numbers alone don't drive change—they need to be transformed into compelling insights that influence decision-making across multiple stakeholders. I focus on creatively communicating financial information in ways that connect strategy to outcomes, turning data into actionable intelligence that drives the business forward.
Industry/Service Expertise
How does your background shape how you lead in fast-evolving industries?
My experience across evolving industries—sports, entertainment, and technology—has equipped me to thrive in environments defined by constant change. This foundation in operational and strategic finance enables me to provide stability and direction even when facing ambiguity, experimentation, and uncertainty. I don't just accept change; I embrace it and champion innovative measures that move us forward. In fast-evolving industries, the ability to remain steady while adapting quickly becomes a competitive advantage.
Strategic MarComms
How do you build trust and clarity in environments defined by noise and complexity?
Trust and clarity come from unwavering commitment to honesty, transparency, and straightforward communication while remaining empathetic and understanding. At the core, we're communicating with humans who want the truth so they can understand goals and directives to move strategically forward. In complex environments, clear, authentic communication cuts through the noise and creates the foundation for confident decision-making and sustained trust.
Client Results
What's a campaign or client partnership you're especially proud of–and what made it successful?
As CFO, the agency and our investors are my primary clients, and I take responsibility for ensuring business operations run seamlessly so everyone can perform at their best. I'm particularly proud of our recent financial restructuring, system implementations, and commitment to AI and innovation. Through effective communication and transparency, we've built top-tier infrastructure that supports our business well into the future. This foundation enables our teams to focus on what they do best—delivering breakthrough results for clients.
Our Culture
What does Highwire's culture mean to you, and how does it shape how you lead?
From day one at Highwire, I felt genuinely welcomed and empowered to contribute and lead with confidence. Knowing I have unwavering support from my peers has created endless opportunities for growth and development. Our culture is built on collaboration, trust, and respect—values that translate directly into how I lead my team. I prioritize open communication, focus on teamwork, and maintain strong accountability. This culture doesn't just support individual success; it creates the conditions for collective achievement and sustained excellence.
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