Fun Fact
My Heart Belongs To My Two Frenchies, Cava And Simone
Business Strategy
How Do You Translate Innovation Into Real Business Outcomes For Clients?
Our people strategy at Highwire drives business impact by transforming workforce potential into measurable outcomes. We align talent initiatives with business goals—upskilling leaders to navigate change, removing friction so teams can focus on delivering value, and fostering a culture of growth and inclusion. When our teams thrive, our clients achieve breakthrough results. It’s about creating a ripple effect where people strategy becomes the catalyst for client success and business transformation.
Industry/Service Expertise
What’s One Thing Outsiders Often Misunderstand About Your Industry/Service – And How Do You Help Clients Navigate It?
In the agency world, people often view talent strategy as just hiring and retention. At Highwire, it’s a catalyst for business transformation. We’re not just filling roles—we’re building future-forward capabilities, developing leaders, and aligning our people strategy with evolving client needs. This holistic approach ensures we’re not just meeting business objectives but actively shaping the future of the agency and delivering exceptional value to our clients.
Strategic Marcomms
What Role Does Storytelling Play In Helping Brands Lead Through Change?
Storytelling is the heartbeat of effective people strategy and our employer brand. It connects our people to purpose, aligning individual journeys with Highwire’s broader narrative and direction. Whether rolling out new initiatives, navigating change, or celebrating wins, storytelling helps us communicate with clarity, build connection, and inspire action. It’s a powerful tool for reinforcing our values and ensuring our people feel seen, heard, and valued throughout their employee experience.
Client Results
What's A Campaign Or Client Partnership You’re Especially Proud Of–And What Made It Successful?
I’m especially proud of launching Highwire Horizons—our career development framework that aligns employee growth with business priorities. By creating clear pathways for advancement and integrating success factors into every role, we empowered our teams to own their development while driving agency-wide impact. The result? Increased engagement, stronger retention, and a workforce equipped to meet the evolving needs of our clients and the market. It’s a testament to how strategic people initiatives create lasting business value.
Our Culture
What Does Highwire's Culture Mean To You, And How Does It Shape How You Lead?
Highwire’s culture is grounded in inclusion and team empowerment, fueled by a growth mindset to reach fierce distinction. It’s a place where people bring their full selves to work, challenge the status quo, and lead with intention. As a leader, I cultivate a culture where every voice matters, where diverse perspectives drive innovation, and where people aren’t just employees—they’re strategic partners in the agency’s success. It’s about creating an environment where people feel valued, supported, and inspired to do their best work every day.
