Stronger Market Positioning
Understand how narratives are forming and act before competitors do.
The intelligence layer between dashboard and boardroom — built for the teams behind the most consequential decisions in competitive, regulated markets.
Powered by signals, amplified by strategy.
AcroIntelligence is a proprietary intelligence layer built with reputation in mind, trained on multiple media and competitive signals, and designed to deliver measurable strategic advantage at scale.
The Large Media Model That's Built for Your Market
Generic analytics tools are built for everyone, which means they're optimized for no one. AcroIntelligence is continuously trained on earned media, social data, analyst commentary, and competitive activity — aligned to your industry, your competitors, and your strategic priorities.
Clients see it come to life through a real-time dashboard, while Highwire's senior strategists work from the same intelligence to shape recommendations and next moves.
The Full Spectrum of Media
Intelligence Capabilities
01
Custom Intelligence Briefings
Surface critical developments early using criteria more nuanced than traditional media metrics.
02
Narrative and Market Analysis
Connect signals across media ecosystems to reveal emerging trends and competitive movement.
03
Media Behavior Insights
Measure tone and messaging receptivity down to individual writers and analysts, at scale.
04
Early Warning and Opportunity Alerts
Identify narrative shifts and competitive changes before they materially affect reputation.
From Retroactive Reporting to Proactive Intelligence
| AcroIntelligence | Traditional Analytics | |
|---|---|---|
| Data scope | Earned, social, analyst, and competitive signals unified | Siloed by channel or source |
| Speed | Minutes from signal to recommendation | Hours of manual analysis |
| Approach | Forward-looking narrative intelligence | Retrospective volume reporting |
| Insight depth | Weak signals, tone, messaging receptivity, individual media behavior | Publication-level metrics |
| Risk detection | Early warning on narrative and reputational shifts | Reactive after coverage appears |
| Integration | AcroAI MCP integration for plain-language querying | Static exports and dashboards |
Enterprise-Grade Intelligence. Zero Compromise.
Diverse Data Streams
Continuously ingested across earned, social, analyst, and competitive sources
Minutes
From raw signal to actionable strategic recommendation
Early Warning
Surface emerging narratives before they reach mainstream coverage
Human Oversight
All intelligence interpreted and acted on by senior Highwire strategists
Your Data Stays Yours
Never used to train public models
Ask Your Data Anything
AcroIntelligence integrates with AcroAI, Highwire's proprietary agentic AI platform, letting our analysts ask plain-language questions and provide clients with answers grounded in a continuously updated Large Media Model.
"There is a dangerous assumption that more data automatically produces better visibility. The opposite is often true. An endless feed of information can make it difficult to isolate and prioritize fresh trends, let alone get ahead of opportunities or risks that demand attention. AcroIntelligence was designed to simplify this level of complexity."
Carol Carrubba Co-Founder and President, Highwire
From Coverage to Competitive Advantage
Connect media coverage directly to strategic priorities, understand your competitive advantage, and start receiving continuous intelligence to drive smarter decisions.
Ready to Move Before the Market Does?
AcroIntelligence is available now to clients of Highwire, and integrates with Highwire's existing AI-powered offerings including AcroAI.
FAQ
What is AcroIntelligence?
AcroIntelligence is Highwire's proprietary Large Media Model, designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
Where existing monitoring platforms deliver data volume, AcroIntelligence delivers intelligence. By continuously ingesting and analyzing media and competitive signals, it gives C-suites, boards, communicators, and marketing teams the clear, practical insights they need to manage business priorities and surface opportunities before they become mainstream conversations.
Who is it designed for?
AcroIntelligence is built for enterprise organizations operating in highly regulated and competitive sectors, where it's increasingly difficult to anticipate what moves markets, media, and stakeholders to act.
It serves C-suite executives, boards, communicators, and marketing teams who need to manage business priorities and get ahead of emerging narratives before they go mainstream.
Why Acro? What does it mean?
Acro comes from the word "akros," meaning high, extreme, or at the point. It reflects how Highwire thinks about its AI strategy — as a specialized, ever-evolving capability that stays at the leading edge and never loses its edge. The Acro suite is designed to provide the agility and performance complex organizations need to move at the speed their industries demand.
What kind of work can AcroIntelligence support?
AcroIntelligence provides a runway for senior decision-makers to identify, prioritize, and segment information in meaningful, immediately actionable ways through four core capabilities:
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Custom intelligence briefings: Surface critical developments early using highly specific criteria more nuanced than traditional media metrics, tailored to a company's industry, competitors, and strategic priorities.
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Narrative and market analysis: Connect signals across media ecosystems to reveal emerging trends, shifts in perception, and competitive movement.
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Deep dives into media behavior insights: Go beyond publication-level metrics to measure tone, messaging receptivity, and points of contention with individual media, forming strategies for specific writers or analysts, delivered at a scale that makes broad impact.
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Early warning and opportunity alerts: Identify changes in narratives, language, or labeling, and how that progression can materially impact reputation.
What problem does AcroIntelligence solve?
Traditional media analytics platforms often prioritize volume-based metrics and retrospective reporting, leaving critical insights on the table. Filters look for known keywords, only protecting you from the risks you already know to look for. AcroIntelligence goes beyond keyword tracking to map how narratives are evolving across disparate platforms in real time, helping leaders move from defensive filtering to offensive action.
What data does it analyze?
AcroIntelligence continuously ingests and analyzes more than a billion media and competitive signals, connecting earned media, analyst research, social conversation, and proprietary data sets. AcroIntelligence applies advanced weighting, categorization, and brand analysis to create a dynamic model of the media landscape.
What kinds of questions can it answer?
AcroIntelligence answers questions such as:
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Which competitors are shaping the market narrative?
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Which themes or messages are gaining traction?
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How social conversations are influencing earned coverage?
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How announcements or earnings events are affecting perception and influence?
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Which emerging narratives present reputational risk or strategic opportunity.
How does it integrate with existing tools?
AcroIntelligence can ingest and augment data from many measurement or monitoring services. Each one is different, as are the usage rights and technical details associated with them. But in all cases, AcroIntelligence integrates with AcroAI, Highwire's proprietary agentic AI platform, letting Highwire’s analysts ask plain-language questions about competitors, coverage trends, messaging patterns, or market narratives and receive responses grounded in a continuously updated Large Media Model.
How can we engage with AcroIntelligence?
Clients access AcroIntelligence through a real-time dashboard. Behind that, AcroIntelligence and the Highwire team works in parallel from a shared backend, providing automated insights and deep analysis of the underlying data, as well as commentary and visualizations to interpret what's emerging and help clients stay ahead of it.