Ready to See How AI Sees Your Brand?

AcroAnswers is Highwire's proprietary AI visibility platform, designed to measure how and why brands show up in AI-generated answers — and translate those insights into actionable recommendations across earned, owned, social, and paid media.

AcroAnswers analyzes AI-generated responses across ChatGPT, Gemini, Claude, and Perplexity to help organizations understand their visibility relative to competitors, how AI models perceive and describe their brand, what topics and companies they associate with it, and where opportunities exist to strengthen their presence.

AcroAnswers is built for enterprise organizations that need to understand how AI is changing the way audiences discover, evaluate, and make decisions about brands.

It is designed for CMOs, CCOs, marketing and communications leaders, and their teams who need to answer questions such as: How visible are we in AI-generated answers? How do we compare with competitors? What is AI saying about us? And, most importantly, what should we do about it?

Acro comes from the word "akros," meaning high, extreme, or at the point. It reflects how Highwire thinks about its AI strategy — as a specialized, ever-evolving capability that never loses its place at the leading edge. The Acro suite is designed to provide the agility and performance complex organizations need to move at the speed their industries demand.

AcroAnswers helps organizations understand, measure, and improve their visibility in AI-generated answers through four core lenses:

• Brand Visibility: Understand how frequently a brand appears in AI-generated responses as compared to competitors, including both branded and unbranded prompts.

• Prevalence: Measure how consistently a brand appears across relevant prompts and stages of the B2B buyer journey.

• Perception: Understand how AI models characterize, describe, and position a brand.

• Topic Adjacency: See which topics, companies, and ideas AI models associate with a brand based on actual AI responses.

   

AcroAnswers then translates these findings into clear "so what" and "now what" recommendations across earned, owned, social, and paid media

• How visible are we compared with our competitors?
• What does AI associate with our brand?
• How is AI describing us — and what is shaping that perception?
• Are we showing up when buyers haven't named us?
• What narratives are strengthening or weakening our visibility?
• What should we change across our communications strategy?

As AI-generated answers become an increasingly important source of information for buyers, traditional brand and media measurement does not provide a complete picture of how organizations show up in these environments.

AcroAnswers gives organizations a way to measure their AI visibility and understand what is driving it. Rather than simply providing a score, the platform connects AI visibility data to concrete marketing and communications implications — helping teams understand where they are visible, where they are missing, what is shaping AI perception, and what they can do next.

AcroAnswers tracks more than 267 unique prompts and 30,000 AI responses per brand each month across ChatGPT, Gemini, Claude, and Perplexity.

Its prompt library covers branded and unbranded scenarios across the B2B buyer journey, including awareness, consideration, conversion, topical relevance, and reputation. AcroAnswers also analyzes the topics and companies that appear alongside brands in AI-generated responses to identify broader patterns of association.

AcroAnswers uses a simplified scoring model built around four key lenses: Brand Visibility, Prevalence, Perception, and Topic Adjacency.

Brand Visibility provides a clear, unweighted view of how frequently a brand appears in unprompted AI responses relative to competitors. The platform also provides a broader AI Index Score and Perception Score, giving organizations multiple ways to understand both their presence and how they are represented.

AcroAnswers helps answer questions such as:

• How visible is our brand in AI-generated answers?

• How do we compare with competitors in branded and unbranded prompts?

• How do AI models perceive and describe our brand?

• What topics and companies does AI associate with our brand?

• Where are we visible — or invisible — across the B2B buyer journey?

• Which narratives or topics are influencing how AI understands our brand?

• What should we change across earned, owned, social, and paid media to improve our visibility?
  
  

AcroAnswers structures its prompt library around the questions a B2B buyer is likely to ask at different stages of the journey.

This includes awareness questions about what a brand or topic is associated with, consideration and conversion questions about brands within specific topics, reputational questions that influence trust, and broader topical and media questions that shape ongoing relevance.

This allows organizations to see not just whether they appear when someone searches for them by name, but whether they surface when a prospective buyer has not yet identified a specific brand.

AcroAnswers is part of Highwire's broader AI-enabled technology ecosystem and can be paired with Highwire's proprietary tools and strategic services.

It also works alongside Highwire's earned, owned, social, and paid media capabilities, allowing AcroAnswers findings to inform broader communications and marketing strategies rather than operating as a standalone measurement exercise.

AcroAnswers can be used as a diagnostic and strategic intelligence tool within broader Highwire engagements or as a discrete AI visibility assessment.

Highwire teams use AcroAnswers findings to provide clients with a clear view of their current AI visibility, competitive position, perception, and topic associations — along with actionable recommendations for what to do next.

The platform can also support new business and strategic planning by giving organizations a data-driven baseline for understanding and improving their AI visibility.