In the Media

Image Credit: GeekWire

Earlier this month, I was lucky to attend the STAT Health Tech Summit to hear from experts on what’s trending in the digital health space — especially following and preceding some high profile digital health announcements like Livongo and TeleDoc’s merger and Amwell’s IPO. 

I recently connected with tech reporter extraordinaire (and one of my personal favorite people to work with), Jessica Hardcastle, the managing editor of SDxCentral covering next-generation data centers, security, and software-defined storage. We chatted about what she’s been working on during COVID-19 and how the pandemic has shaped her coverage.

Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but maybe not the swarm of grasshoppers that took over Vegas last year). With companies no longer able to tap into the in-person networking opportunities with potential customers and media, the need to get creative to engage with your core audience has never been more important.

With the current media climate, it’s more important than ever to understand reporters’ news beats to make sure the precarious reporter to PR professional relationship remains mutually beneficial. I had the privilege of speaking to a long-time media friendly of Highwire, Kelly Jackson Higgins, Executive Editor at Dark Reading. Kelly has been a member of the Dark Reading team for almost 15 years covering security, and was recently selected as one of the Top 10 Cybersecurity journalists in the U.S.