In the Media

Highwire recently hosted a panel to discuss the nuances of IPO communications and marketing strategies. I was honored to participate alongside this esteemed group:

2024 is poised to be a transformative year for the Financial Services industry. It will demand innovative communication strategies and require public relations professionals to stay informed and nimble. In this blog, we’re outlining three trends savvy financial services communicators need to know to drive effective media strategies. 

Highwire PR explores the right and wrong ways to communicate a reduction in force to employees.

Many tech companies have made significant layoffs recently, including Twitter and Meta. In a shaky economic landscape, with a possible recession lurking in the shadows, the sad truth is that more tech companies will likely need to let go of employees in the coming months.

Crisis planning is critical to the success of any organization. While most organizations hope they’ll never have to use their crisis plan, emerging threats and our ever-changing security landscape have made it crucial to prepare for any type of emergency. With 51 percent of organizations admitting to not having any type of crisis plan in place, many companies need to take a step back to consider the types of situations that could threaten their business and plan their response.

2022 was one of the most tumultuous years for the tech industry. The fintech sector specifically faced significant changes. From the FTX fallout to sweeping layoffs, unprecedented change impacted the entire fintech landscape and chartered a new path for success. Highwire identified and reviewed the top trends dominating the media discourse. We spoke with key reporters in the fintech and commerce spaces about these trends to shed light on what to look out for in 2023.