In the Media

In observance of Filipino American History Month (FAHM), we collaborated with members of our Highwire community to bring more colorful context into the identity of being a Filipino American. 

Today’s media landscape is shifting rapidly. As PR professionals engaging with the media every day, it’s crucial to continue to tap in with reporters to get a sense of how they are perceiving the latest news, trends driving their headlines and the latest discussions taking place in editorial rooms. To make sure that we, as PR professionals, are pitching stories that hit the mark for readers, I chatted with Eoin Higgins, IT Reporter at IT Brew to learn more about what he's most interested in, and what IT Brew readers are looking for. Eoin’s work focuses on cybersecurity, IT jobs, and government tech. Eoin has been a professional writer for over eight years—a career he stumbled into after answering an ad at a local paper in the Berkshires of western Massachusetts. Eoin’s work has appeared in many outlets globally, including the New York Times, the Washington Post, the Intercept, the New Statesman, the Appeal, and many others.