In the Media

Generative A.I. is transforming marketing and PR worldwide. The use of A.I. supports marketing and PR professionals in generating content quickly and easily, leading to improved efficiency, customization and creativity. eBay's CMO says they use it to support personalized subject lines for emails and for banner ad copy, with plans to expand.

This morning Highwire announced the acquisition of Candor Content, bringing two highly-complimentary teams together to turbo-charge our digital marketing capabilities and offer our clients expanded capabilities across SEO, lead generation, brand journalism and more. 

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As the dust settles on Generative AI’s record-breaking debut, the lawsuits and investigations have begun, the academic studies are trickling in and many PR professionals are still asking themselves: Should I be using AI to get my work done?