In the Media

Carol Carrubba

Carol Carrubba

Carol Carrubba, a principal at Highwire, is a business leader and communications expert with a deep focus on and passion for technology. For clients, Carol specializes in category design, strategic messaging, executive speaker coaching and thought leadership for midsized to Fortune 50 technology companies. Carol’s experience ranges from supporting companies through their IPO processes and developing corporate narratives to providing C-suite speaker training and listing day media and digital activations. At Highwire, Carol oversees the People & Culture team with a strong focus on diversity, inclusion, and belonging.

Digital Marketing , Strategic Communications

The advantages of an independent PR agency

By Carol Carrubba on April 28, 2023

When choosing and working with a marketing and PR agency, bigger is not always better.

Many companies struggle when trying to choose the marketing and PR agency best suited to their needs. There are any number of choices, all with their own pros and cons. For some brands a global presence and reach might be deemed most important. For others, it may be industry experience and expertise. There is no one size fits all approach. With that in mind, using independent PR and marketing agencies can offer several benefits to a business. This blog will explore those benefits, their importance and the value they bring to brands. 
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