Learn how to write an RFP that gets you the PR program you need to drive your business forward
Partnering with a Public Relations (PR) agency that aligns with your communication needs and goals doesn't have to be a challenge. When it's time to hire a PR agency, writing a request for proposal (RFP) that clearly articulates criteria and expectations is essential. By outlining clear expectations and criteria, an RFP ensures both parties understand the project's scope and deliverables. Having participated in hundreds of RFPs, we’ve identified the ingredients we believe are essential components of any RFP.