Fun Fact
I Started My Career Fighting Crime As A Publicity Intern For The TV Show "America's Most Wanted"
Business Strategy
How Do You Help Clients Connect Story To Outcome—Especially In High-Stakes Moments?
In high-stakes moments, I anchor clients in their North Star—the specific outcome they need to achieve. Whether it's securing stakeholder buy-in, shifting industry perception, or navigating a critical business pivot, I start by clarifying their core message and the impact they want to create. Then I build a strategic narrative framework that connects authentic storytelling to measurable results. The goal is always ensuring their story drives the action they need, when they need it most.
Industry/Service Expertise
What's One Thing Outsiders Often Misunderstand About Your Industry/Service – And How Do You Help Clients Navigate It?
What's often misunderstood is the strategic importance of reputational defense, especially for complex B2B organizations. Many agency partnerships are built around growth and opportunity storytelling, but few are pressure-tested on their ability to navigate industry disruption or challenging news cycles with speed and precision. I help clients build communication strategies that work in both directions—amplifying their strengths while protecting what they've built. It's about being ready for anything while staying focused on what matters most.
Strategic Marcomms
How Do You Build Trust And Clarity In Environments Defined By Noise And Complexity?
Trust and clarity are earned during uncertainty, not after. I help clients identify exactly what voice to be true when the noise settles. In turbulent environments, I help clients cut through complexity by staying anchored to their end goal and communicating with consistent authenticity. It's about maintaining strategic discipline while remaining agile enough to respond to what's happening around you. Clear direction creates confident communication, even in uncertain times.
Client Results
How Did You Help A Client Evolve Their Narrative–Or Shift Perception In The Market?
I've spent nearly my entire career mastering B2B integrated communications, and there's no greater challenge than helping traditionally consumer-focused companies learn to navigate complex B2B audiences. It requires a completely different strategic approach and communication craft. I love working shoulder-to-shoulder with clients as they enter sophisticated markets—adtech, data and insights, fintech, healthtech—helping them cut through complexity and establish their unique position. The key is translating their core strengths into language and strategies that resonate with entirely new stakeholder groups while building credibility in highly specialized industries.
Our Culture
What Does Highwire's Culture Mean To You–And How Does It Shape The Way You Lead?
Highwire's culture means everything to me. I always knew I would eventually find my way here—I stayed connected with our leadership for years until the timing was right. Within my first few days, I knew I had found my professional home. I lead by example, rolling up my sleeves and doing the work alongside my team and clients. This isn't an organization where anyone sits on the sidelines. We all row together toward our shared goals with fearless purpose and unwavering commitment to excellence.
