Business Strategy
How Do You Balance Creativity With Business Strategy In Your Day-To-Day Work?
Everything begins with understanding your client’s business—what matters most and what sets them apart in the market. From there, we investigate their audience: who they are, what they care about, and what drives them. Finally, we examine the media and social conversations surrounding both the company and its audience. The magic happens at the intersections of these areas, revealing new and creative ways to tell our clients’ stories that break through to their most important audiences. This approach ensures creativity is always grounded in strategic insight and business relevance.
Industry/Service Expertise
How Does Your Background Shape The Way You Lead In Fast-Evolving Industries?
My journey from journalism to marketing to communications taught me that storytelling and business building are inseparable. Starting my communications career as the dot-com bust was ending, I learned to win and keep clients during downturns—which meant deeply understanding the importance of impactful results and exceptional client service. Getting a front-row seat to entrepreneurial companies sparked my desire to build something transformative, leading to Highwire’s founding. These foundational experiences shaped my leadership approach: I’m a tenacious builder, lifelong learner, and fierce client champion who understands that sustainable growth requires both strategic vision and relentless execution.
Strategic Marcomms
What Does Strategic Communications Mean To You In Today’s Media And Tech Landscape?
Strategic communications is the most direct and agile way to connect with and influence people at scale. For the companies we work with, that represents unparalleled power to harness and direct. A strong strategic communications program provides the why and context for an organization’s brand, connecting with customers, shareholders, and employees while influencing partners, policymakers, and competitors. Its speed is unmatched in helping companies navigate market dynamics that change faster than ever, transforming complexity into clarity and uncertainty into opportunity.
Client Results
What's A Campaign Or Client Partnership You’re Especially Proud Of–And What Made It Successful?
Our “Software for a Cleaner Planet” campaign for GE Power Digital earned PR Week’s Best B2B award and exemplifies strategic communications at its finest. We succeeded by leveraging research to deeply understand key audiences and articulate the transformative value of energy digitalization. The campaign targeted energy executives with proof of peer success, clear ROI, and alignment with global decarbonization goals. Through strategic storytelling, customer narratives, and executive thought leadership, we delivered top-tier media coverage, strategic industry event spotlights, and increased employee social engagement. The results spoke for themselves: $2.3 billion in software orders within 18 months, a 600% increase in visibility, and a leading global share of voice.
Our Culture
What Does Highwire's Culture Mean To You, And How Does It Shape How You Lead?
Highwire is built for builders. We founded this company to help organizations breakthrough in new ways to the audiences that matter most. Achieving that vision requires constant learning, experimentation, and growth—both as a team and alongside our clients. This entrepreneurial spirit, growth mindset, and tenacity define what makes Highwire stand out and remain central to my leadership approach. I’m eager to learn from teammates, clients, and industry peers. I look for solutions, learn from mistakes, and know that forward is the only direction. At Highwire, we don’t just adapt to change—we create it.
