Fun Fact
Could spend all day in his garden
Business Strategy
How Do You Balance Creativity With Business Strategy In Your Day-To-Day Work?
Creativity isn't just about breakthrough ideas—it's about architecting solutions that move markets and drive measurable impact. We marry innovative thinking with strategic rigor, ensuring every creative decision advances business objectives. Through intelligence-led storytelling, we transform complex strategies into compelling narratives that resonate with precision, helping clients communicate with clarity while achieving tangible outcomes that matter.
Industry/Service Expertise
How Does Your Background Shape How You Lead In Fast-Evolving Industries?
My journey across news, Capitol Hill, and agency leadership creates a unique lens for navigating complexity and change. This cross-section of communications disciplines enables me to see patterns others miss and architect holistic strategies that address multifaceted challenges. Whether it's media disruption or market transformation, I leverage this diverse foundation to help clients anticipate shifts and lead with confidence.
Strategic Marcomms
What role does storytelling play in helping brands lead through change?
Strategic storytelling transforms uncertainty into opportunity by making complex change feel purposeful and achievable. It bridges intelligence and impact—helping brands articulate their vision while building emotional connections that drive action. In moments of transformation, compelling narratives become the framework that guides stakeholders through transition and reinforces brand relevance in evolving markets.
Client Results
What's a campaign or client partnership you're especially proud of–and what made it successful?
The PG&E innovation campaign exemplifies how strategic storytelling can reshape perceptions and rebuild trust. By highlighting their positive community impact through innovative solutions, we shifted the market narrative from crisis to transformation. The campaign's success came from our ability to surface authentic stories of change while demonstrating measurable commitment to sustainability and community engagement—proving that the right narrative can accelerate business transformation.
Our Culture
What does Highwire's culture mean to you, and how does it shape how you lead?
Highwire's culture centers on authenticity, collaboration, and fierce distinction—values that create the foundation for breakthrough work. I lead by embodying these principles because they unlock our collective potential and drive exceptional client outcomes. This culture empowers teams to challenge assumptions, share bold perspectives, and deliver work that onlynot just meets expectations but sets new standards for what's possible.
