In the Media

Mike Steavenson

Mike Steavenson

Mike leads Highwire’s Enterprise Practice, helping clients craft compelling stories, manage reputational risks, and achieve transformative growth. Known for his ability to navigate complex challenges, Mike excels in delivering integrated campaigns and thought leadership that resonate in today’s fast-paced technology landscape.

best practices , Strategic Communications , AI

From Innovation to Impact: How to Own the Narrative in Tech Advancements

By Mike Steavenson on January 21, 2025

Finding the human angle and defining success with a tech-forward, product-led philosophy

AI is undoubtedly the hottest tech topic of our current era. Right now, the companies that make generative AI models and the organizations that rely on them are all jockeying for mindshare, attempting to capture the limelight as they position themselves as thought leaders. It all but feels inevitable that AI will transition from tech innovation into table stakes within a matter of years — so how can you command the narrative when developing or implementing AI solutions is no longer a competitive differentiator?

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AI

AWS re:Invent 2024: A Whirlwind of AI Innovation & Cloud Advancements

By Mike Steavenson on December 9, 2024

 

AWS re:Invent 2024
Stunning AI-generated artwork courtesy of Acrylic Robotics on display in the re:Invent press lounge.
AWS re:Invent 2024
Event attendees had a chance to engage with AWS leadership in a very immersive and next-gen holographic display.
AWS re:Invent 2024
Agentic AI is everywhere at re:Invent 24 because it empowers systems to act autonomously and adaptively in complex environments, driving innovation and solving challenges beyond human scalability. Event-goers got a chance to see how they work in real-time.
AWS re:Invent 2024
Struggling to stand out as an exhibitor at an event as large as re:Invent 24? The folks at DataDog inspired with a hilariously fun way to get between the two main levels of the show. The heavily branded “Giant Slide Overflow” provided event-goers with a moment of joy and a creative way for DataDog to drive attention to their booth on the main floor.
AWS re:Invent 2024
Agentic AI was everywhere at this year’s show. This demo showed event-goers what that might look like in a primary healthcare setting. The model on the table, I’m told, was also artificial.
AWS re:Invent 2024
As always, the show swag was in full force and with the holidays around the corner, there’s something AWS inspired for all the companions in your life — human or canine.
AWS re:Invent 2024
One of the more popular demos on the show room floor offered workshops from AI company DeepRacer showing interested parties the latest in AI-powered model training and GenAI fundamentals.
AWS re:Invent 2024
Another popular exhibit from last year returned again at re:Invent 24. Not for the faint of heart, but there’s probably more than one AWS superfan now sporting new ink.
AWS re:Invent 2024
Branding is always a premium at shows like this and the main lobby in the convention center leaves no room for doubt as to whose show this is.
AWS re:Invent 2024
It wouldn’t be re:Invent without Amazon’s world famous chicken wing eating contest!

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