Highwire has always evolved alongside our clients — helping them navigate change, define categories, and lead markets. Today, we unveil a new brand identity that reflects who we’ve become and where we're going.
What began as a high-performing PR firm 17 years ago has grown into a full-service strategic marketing communications agency at the intersection of innovation and industry. With deep expertise across B2B tech, security, energy, financial services, and healthcare, we’ve built a team that understands complex challenges and delivers solutions that drive business outcomes.
We bring together strategy, creative, insights, marketing solutions and strategic communications in one integrated model designed to flex with client needs and move at the speed of change. Our approach combines data, industry fluency, and creative thinking to help clients shape perception and influence the audiences that matter most.
This brand is a declaration. One that honors the high-impact work we're already doing with both market leaders and disruptors, with a vision on how to move it forward.
Because the future is happening faster, and the stakes have never been higher. Our clients are preparing for IPOs, entering new markets, launching products that will redefine categories, and tackling the world's most urgent problems in an era of complexity and polarization. And with Highwire, they have the communications partner with the sophistication, speed, and strategic rigor to navigate and rise above the noise.
We meet every need with bold storytelling, bold ideas that solve complex problems, deep industry expertise, and tenacious execution. These are our superpowers.
Our evolution is also marked by new leadership. With the appointment of Michael O’Brien as CEO, we are strengthening our commitment to agility, growth, and excellence. Michael brings a bold vision and deep belief in the power of integrated marketing communications to drive business outcomes. Alongside a seasoned, ambitious leadership team, we are poised to scale new heights and redefine what clients can expect from a strategic partner.
Our values—Inclusion, Always; Growth Mindset; Team Empowerment; and Fierce Distinction—are not shifting. If anything, they are sharpening. These principles remain the foundation of our culture, our creativity, and our client partnerships.
We’re the agency made for this moment. Where complexity demands clarity, and innovation demands amplification. We turn potential into influence so our clients can lead markets, shift perceptions, and grow fearlessly - and so our people can soar.
Now, with a new identity, renewed leadership, and a bold vision for what comes next, we’re inviting you to be part of it. Explore the new Highwire. Whether you’re a long-standing partner, a future collaborator, or someone ready to push boundaries alongside us—this is your moment, too.
Together, we’re raising the standard for what a strategic communications partner can be.