Digital Marketing , social media , influencer marketing
Everything you need to know about influencer marketing for B2B and consumer campaigns
By Tori Sabourin on June 13, 2023
Why influencers are the ultimate connector of integrated communications
In the Media
Tori Sabourin
Tori Sabourin is a Vice President in our Digital practice, specializing in social media and influencer marketing. She helps brands develop creative social media and digital marketing strategies designed to help reach audiences in new and engaging ways, whether that's partnering with TikTok influencers to launch brands to new audiences or reinvigorating stale corporate social channels to increase engagement and drive business impact. Prior to Highwire, Tori spent 5 years in marketing technology at a tech PR firm in Boston and spent time in corporate events and marketing for a commercial bank after graduating from UNC Chapel Hill.
