In the Media

Jacob Rodriguez

Jacob Rodriguez

Jacob Rodriguez is Highwire’s Business Development Lead. Jacob has spent his career in agency business development & marketing. He is a strategic thinker with a passion for connecting business leaders with the right account teams and resources. Jacob has led new business efforts in communications and marketing across a variety of industries, including B2B technology, startups, enterprise, cybersecurity, professional services, public affairs and philanthropy, among others.

Strategic Communications

How to write an RFP for a public relations program

By Jacob Rodriguez on December 6, 2023

httpsdocs.google.comdocumentd1pmA33RSUiHCkhK6boDd45RZ7Npi1vofvTNq5f3WRYAedi

An effective Request for Proposal (RFP) can be an essential step for organizations aiming to hire a Public Relations (PR) agency that aligns with their communication needs and goals. By outlining clear expectations and criteria, an RFP ensures both parties understand the project's scope and deliverables. Having participated in hundreds of RFPs, we’ve identified the ingredients we believe are essential components of any RFP.

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