In the Media

Want to craft messages that resonate with your audience? Consider journalistic writing.

At Highwire, we understand the value of writing that compels attention, engages emotion, and inspires action. 

That's why we recommend that marketing writers occasionally put their marketing caps to one side and try on a journalist's hat. You don't need to have an old-fashioned fedora with a card that says PRESS in it to create writing that commands attention and evokes strong reactions.

If you're crafting copy aimed at elevating the profile and credibility of a brand or executive, try thinking more like a journalist. This strategy could help you become a better marketing storyteller. 

Here is how (and why) to shift out of marketing mode and take advantage of a more journalistic approach to writing.