Bob Gohn is a Senior Vice President, leading Highwire’s Product & Creative Strategy, with responsibility for developing and executing creative platforms across content, social and digital campaigns. With more than 12 years of agency experience, Bob has developed strategic creative platforms and assets designed to help clients engage target audiences, generate leads and drive brand awareness. He's led integrated campaigns spanning PR, social and creative for some of the largest and most exciting technology brands in the world.
Digital Marketing , content marketing
By Bob Gohn on February 20, 2024
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for marketers everywhere. Most important? Learning the innovative strategies that appeal to and engage today’s audiences.
By Bob Gohn on June 28, 2023
It’s easy to say that in-house creative teams know your brand best. After all, they set the brand's creative direction overall. However, an in-house-only approach is not necessarily faster, cheaper or more productive. This is where creative agencies step in. When these two teams are in lockstep, the chemistry can create beautiful work. But to combine in-house and agency resources to supercharge your brand you need the right relationships.
Digital Marketing , Strategic Communications
By Bob Gohn on April 20, 2023
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency partners while trying to keep up with business demands leaves marketers feeling fatigued and overwhelmed. We see this struggle all the time.
