In the Media

The ESG journey has taken many turns over the last year, from a nice-to-have to a corporate strategy influencer to a political hot-button issue.  Despite a growing number of bills restricting ESG business practices – there are currently at least 99 bills being discussed within Congress – up from 39 in 2022, many leaders still view ESG goals and reporting as a priority for their organization. Therefore, it’s imperative that organizations - especially those in tech -  understand how to tell an authentic ESG story. Let’s dive in.

The phrase “momentum release” is one used by PR and marketing professionals to describe a specific news announcement focused on depicting a company’s growth. The purpose of this type of announcement is to recap a successful year (or quarter) with the goal of leveraging the content as an asset for sales lead generation, social media content and often as a strategic tool to support a potential merger and acquisition, venture capital or exit discussions. For example, a typical momentum release includes business metrics such as the number of new customers and partners, growth in revenue (or market share), growth in specific industries, strategic hires, global expansions or new offices, prestigious award and analyst recognition, as well as new positioning and messaging.